610 February 2008
Offecct maintains its position
as a design leader
Offecct reinforces its position as one of Swedens leading furniture
companies with the launch of several innovative new products at the
Stockholm Furniture Fair 2008. The furniture includes new childrens
play furniture from Anders Breitholtz and a multifunctional table with
handles designed by Satyendra Pakhalé. One of Offeccts
strongest features is its collaboration with innovative designers with
an international reputation. This springs collection includes
new ventures with Swedens Anders Breitholtz and India-born Satyendra
Pakhalé alongside more established designers like Eero Koivisto.
The nicely balanced collection reflects Offeccts vision
contemporary furniture design that exudes Scandinavian simplicity. The
furniture is developed for all kinds of creative spaces in an office
environment but is equally well suited to a private home.
Just as important as design and quality is a comprehensive environmental
strategy something that is unique to Offecct. For many years,
consideration for both people and the environment has characterised
everything the company does, ranging from what adhesive is used at the
office, to the choice of materials, energy consumption, transport and
sustainability. A large proportion of Offeccts product range has
recently received the Nordic Swan ecolabel from SIS Miljömärkning,
which administers and awards the label in Sweden.
In conjunction with the launch of the Amazonas table designed by Eero
Koivisto, Offecct is taking its environmental awareness one step further
and launching a long-term cooperative project with the Childrens
Rainforest. This Swedish not-for-profit organisation was founded 20
years ago and is still run by teacher Eha Kern from Sorunda outside
Stockholm. The organisations concept is to buy and preserve the
rain forest to protect it from devastation and to preserve animal and
plant life. A number of national parks have been created in this way.
each set of Amazonas tables sold, SEK 90 (approx. EUR 9.60) will be
donated to purchase more land in the Amazon rain forest. Read more about
this exciting project at www.barnensregnskog.net.
Eero Koivisto combines poetry
Eero Koivisto, one of Swedens best-known designers, is launching
two new products for Offecct in the spring of 2008. Amazonas and Float
High have completely different forms but share the same basic design
approach. Like so many times before, Koivisto has begun with the idea
of combining various parts to create a new whole, in the same way as
beehive structures or DNA molecules.
series originated when Koivisto saw aerial photographs of the rain forest
where the tree crowns created a dense ceiling many parts forming
a whole. He immediately wanted to create a table with the same effect,
or, rather, he wanted to create several such tables that could be combined
to form a cluster. Amazonas is a small, highly functional table that
can be used individually by a bed or several can be combined and placed
by a sofa. The tables are sold in sets of three in three different shades
of green, and can be arranged so they partly overlap.
The tables five obliquely set legs make it look like something
halfway between a sculpture and a table. The concept comes from the
tree trunks in the rain forest, which grow in whichever direction there
is space. Koivisto says he wants the tables to be both poetic and thought
provoking. The fact that Amazonas is the product he is most pleased
with right now is not just due to its design:
When I was creating Amazonas I was thinking a lot about environmental
issues. As a designer, one can try to create an environmentally sustainable
product that people dont want to throw away. That is why Amazonas
is a mono-material in this case steel that is 100 per
cent recyclable. In addition, some of the money from every table sold
will go to a project to save the rain forests.
Eero Koivisto uses an architectural approach to create low-key furniture
with a strong sense of presence something that is very obvious
in his new sofa, Float High. The design was prompted by his own needs,
which involved a lot of travelling and many meetings in public settings.
noticed the same behaviour in everyone involved in business meetings.
People lean forward in the very low seats, try to conceal their computer
screen, and hold their hand around their mouth while talking on their
mobile phone. I wondered whether I could create a piece of furniture
that felt like it was a small, separate room. I started with Float,
which I had previously designed for Offecct, and pulled up the edges
just far enough so that when you sit up very straight you can see over
the edge, but when you sit back you get a private and secluded space.
Koivisto sees it as a challenge to alter the typology of something so
archetypical as a rectangular sofa the one piece of furniture
that is perhaps the strongest interior decoration symbol of our times.
How can we combine the parts so that something new emerges? The challenge
consists in putting the form into a new context.
Writing plate in laminated wood. Frame in wood.
Seat in coald foam, upholstered in fabric or leather. Chromed frame.
Design by Andrea Ruggiero.
Offecct introduces Palma:
a comfortably distinctive easy chair by Khodi Feiz
The Dutch designer Khodi Feiz has again created a new
furniture line for the Swedish design company Offecct. This time it
is a lounge chair inspired by the palm of a hand cradling the human
body. The chairs simple mono-form describes the seat, back support,
and arm-rests in a single gesture.
its frame of wood fibre by-products and seam-free upholstery, Palma
is a good environmental choice. Above all, Khodi Feiz and Offecct have
worked together to create an easy chair with a long lifespan. The chair
is both physically durable and has a timeless, elegant design.
The chair has a relaxed shape that invites comfortable and flexible
The chair is clearly informal. Its designer would like to see Palma
in peoples homes as much as in office environments. Palma is beautiful
as a stand-alone piece of furniture but several can also be arranged
together to create a distinct pattern in a room.
Palma is Khodi Feizs second product for Offecct. In 2002 the company
presented his K-line functional living accessories. The collaboration
between the designer and the furniture manufacturer is very successful.
Feiz finds the Scandinavian design style particularly appealing:
There is something very attractive about Scandinavian design.
It is light, elegant, and highly intelligent precisely the same
impression that I want my own designs to make.
Offecct collaborates with one of the major figures
of the design world:
Satyendra Pakhalés design makes life a little easier
One of Europes most interesting designers is now
associated with Offecct. For spring 2008 the company is presenting the
Grip Satellite table a typical Satyendra Pakhalé product
designed for the modern individual.
Satyendra Pakhalé believes in good design wherever it comes from.
It is when design is placed within a context that it becomes interesting
and creates meaning. Encounters between people form one source of his
inspiration. He argues that todays informal lifestyle places different
demands on design than those made in decades such as the 1930s and 40s,
a time when he says that design was linear and boring. Today the design
process requires a more playful and relaxed approach.
The concept for the Grip Satellite table was born in this same spirit.
Grip is a table that is easy to pick up (grip!) and move thanks to the
small handle on the tabletop that stands out like a small functional
detail. The handle is a clear symbol of our modern lifestyle
we want complete flexibility. On a sunny day we can take the table outside,
at home we can put books onto it beside our favourite easy chair, at
the office we want to be able to move about spontaneously with our laptop
or coffee cup on the table. Grip is designed to make our lives easier
in everyday situations.
Satyendra Pakhalé compares the table to a satellite that can
rotate around within a setting and be moved from place to place
at work, by the sofa, in a meeting room, outdoors. The handle replaces
wheels, which have the same function. Why reinvent the wheel when you
can add a handle instead?
He chose Corian®, for its hygienic properties (easy to clean), because
it is heavy (stability and quality), and, not least, because it is extremely
durable. Durability is an important issue for Pakhalé. Every
choice must be made correctly from the products production,
packing and transport to how it will finally be recycled. He believes
that if a product does not last a long time then it has no right to
Offecct has a terrific understanding of how modern individuals
work and live today, says Satyendra Pakhalé. The
company is also at the forefront of environmental issues, which has
led to a stimulating collaboration in complete agreement.
Satyendra Pakhalé is an incredibly exciting figure on the
international design stage right now, comments Anders Englund,
head of design at Offecct. His design just make life a little
by Monica Förster
Frame in laminated wood with cold foam.
Upholstered in fabric or leather. Support in chrome.
Offecct launches a creative play space for children:
Anders Breitholtzs Playhouse lets children be children and play
on their own terms
Good, high quality and fun furniture that offers opportunities
for childrens own creativity have become an important product
segment for Offecct. The company presented its playful Pick Up back
in 2003 and its most recent product is Flower. In the spring of 2008
Offecct once again focuses on a play space for children. Young designer
Anders Breitholtz was given free rein to develop a proposal that works
in offices and other settings when mum and dad are busy doing
solution was developed through play. The idea behind Playhouse is that
children can use a few basic components to create an endless number
of versions. Two archetypal, stylised forms were created to function
as the basic framework for the play furniture: the red cottage and the
grey tall building. The sound-absorbent mat functions as a soft foundation
for the play furniture and is coloured green and grey, like a lawn and
a road. In their shapes and colours the three components are obvious
symbols of the city and the countryside, with the urban skyscraper,
the small country cottage, and the mat as the meeting place between
Playhouse is intended for settings where it can be rather boring to
be a child, such as when waiting for mum and dad at an office or car
Even if it has taken almost two years to develop Playhouse with
its apparently simple design it is the creative process and the
journey to reach the final product that Breitholtz finds to be the most
Playfulness and innovation are close to each other there
are no demands involved, explains Anders Breitholtz. I see
products as a language and design as my way of talking. He adds
that there is an Anders look to everything he does, just
as a writer is recognisable from his or her own texts.
always uses himself as the starting point of the design process, asking
himself: What do I want? What does my friend need? With
Playhouse he asked children to test the play furniture. They stacked
and built with the pieces to create new structures. Playhouse certainly
encourages childrens creativity and curiosity about architecture
just as Offeccts head of design Anders Englund requested
in his first letter to the designer.
My products must be genuine nothing trendy. As a manufacturer
Offecct suits me very well because they have the same values and a similar
approach, comments Anders Breitholtz.
|Facts about OFFECCT
Offecct was founded in 1990 by its CEO Kurt Tingdal and head of design
Anders Englund. The head office, production facilities and showroom are
located in the municipality of Tibro in western Sweden. The company has
28 employees and a turnover of over SEK 80 million, of which 40% comes
from exports. The company is expanding strongly. Offeccts basic
concept is to use well developed and well designed furniture to create
environments that have a positive effect on people during meetings,
at home, and in the workplace.
Offecct works closely with many internationally known designers such as
Alfredo Häberli, Anders Breitholtz, Andrea Ruggiero, Anki Gneib,
Beat Karrer, Mats Broberg & Johan Ridderstråle, Eero Koivisto,
Jean-Marie Massaud, Karim Rashid, Katrin Greiling, Khodi Feiz, Marre Moerel,
Monica Förster, Mårten Claesson, Norway Says, Ola Rune, Olle
Anderson, Satyendra Pakhalé, Teppo Asikainen and Thomas Sandell.
Many interiors around the world have been furnished with furniture from
Offecct. Some examples are the Kungsholmen Restaurant, Stockholm (Sweden),
the Pravda Restaurant, Helsinki (Finland), Danish Radio, Copenhagen (Denmark),
the Museum of Modern Art, New York (USA), and the Sfera building restaurant,
Offecct is ISO certified in accordance with ISO 14001 (environmental management)
and ISO 9001 (quality).
For more information, welcome
visit us at www.offecct.se
Kurt Tingdal, CEO/Marketing Manager, Offecct,
tel. +46 (0)705-813383
or Offeccts press contact,
Karin Sköldberg, Trendgruppen, tel. +46 (0)70-6453575.