Event Composition


News Letter




Urbanism is the common theme when Stockholm invites Tokyo for six intensive days on August 5-10 this year. Architecture, design, fashion, dance, art, photography, film, theatre, music, gardening, technology will be included in the program. Museums, galleries, stages, department stores, shops, hotels and restaurants are opening their doors for the Japanese invasion. The streets will be filled with Tokyo pulse and energy. You will find anything from anime, manga, break dancing to haiku and tea ceremony. Participating companies will show their products. Hundreds of arriving creators and artists will collaborate with Swedish partners. Special programs will be offered to Japanese tourists and other visitors.

Several interests came together when this project was born. Ewa Kumlin moved back to Sweden after five years in Tokyo, where she had initiated the "Swedish Style in Tokyo" event, and saw it as a natural continuation to invite Japanese culture to Sweden. In the city of Stockholm there is a keen interest in marketing the city, to stimulate the hotel- and tourism sector and to promote the creative industries. Why not invite one major foreign capital at a time to come to Stockholm? The city of Tokyo, where so many contacts already had been established was a natural starting point. Tokyo based curator David d'Heilly, who successfully had completed the large exhibition "Tokyo Art Jungle" at Tokyo International Forum in 2002, an event that took the temperature of the young urban creative scene, seemingly more intensive than ever. David was invited to curate the artistic content and handle the production in Japan.

The project rests on three legs: culture, tourism and business, where the creative meeting and collaboration between creators and companies is the most important part. The event itself generates local income in a short perspective. But the main purpose is to create an extended exchange leading to long term collaborations. It also allows us to take a step further in discussing, discovering and analyzing lifestyles in the cities of today. How do we wish to live in the urban environments of today and tomorrow? What is happening right now in Asia and in Europe? Which are the new urban phenomena?

Stockholm reinforces its position as creative international meeting place. More visitors will be coming to Stockholm. An effective stimulant for the hotel-, restaurant- and tourist business, as well as the creative art industries. Swedish cultural life will get new impulses. Stockholm, with its size, is the perfect arena and an excellent window towards Europe. The City of Stockholm needs a yearly summer festival.

It is high time to catch the mutual enthusiasm, demand and interest existing right now! Many collaborations have already been initiated between creators and companies through projects such as the Swedish Style in Tokyo. The bridge is built! Now it is time to let the flow go in both directions. Young Swedish creators, who have visited Tokyo recently, returned inspired and amazed. Artists and designers have always been fascinated by the clean and refined Japanese culture and tradition. But today, added onto this, there are strong new waves, where we find visual multitude, colors and rich expressions. Tokyo will now have a chance to show its present dynamic cool. The pessimistic economic reports, which have flourished for so long, are gone!

Stockholm needs a summer festival right before the schools start, when tourists are still visiting and the hotels need guests. This year the festival is very early, in order not to coincide with the Olympic games of Athens, starting August 13th.


The visitors will meet various aspects of Tokyo all around in Stockholm. You can browse through the city as you browse through a magazine with its various sections: fashion, art, architecture, design, music, dance, cinema, anime, food & drink... Urbanism is a common theme. Images of Tokyo pulse in exhibitions, performances, seminars, street phenomena and more. Small and large interventions in a multitude of venues. Hundreds of Swedish creators and volunteers are involved in the arrangements. New forms of collaborations across the borders. Some key words: urban, hands-on, multitude, informal, multicolored, macro-micro, non-pretentious, dynamic, investigating. The main target group is of course all the visitors to Stockholm this time from various countries, as well as the Stockholm citizens themselves.


We are trying to follow the natural flow of the city, and to create density in certain areas, with increased intensity at certain given times. The program can be followed by a pocketsize map program and from a central information point at Nybroplan. The City is divided into different themes, for example, street culture around Sergels Torg, funky and colorful design by Nybroplan, architecture, design and urbanism in the public spaces of Skeppsholmen, performances at Dansens Hus, young pulse and club culture at Söder, Anime, manga, cosplay at old Konstfack, kite festival at Gärdet and traditional culture around Etnografiska museet. Many museums, galleries, clubs, department stores, institutions and shops open their doors for Tokyo and Japan, as well as some 20 hotels and restaurants.


Both well-known and less known creators, artists and groups have been invited. The most important is to catch the urban phenomena and the creative movements of Tokyo of today. Naturally, it builds upon collaboration with Swedish creators, and many companies are already working with their own partners. Also creators from other countries with a special relationship to Tokyo, will be present. For example designers from London Designers' Block might come to meet Tokyo in Stockholm. We are also glad to welcome some hundred Japanese partners and VIPs, as well as journalists from Japan.


Main coordination in Sweden: Ewa Kumlin and her collaborators in a newly formed company Tokyo Style AB. In Tokyo the production and content is managed by David d'Heilly through his production company 2dk. The City of Stockholm supports the project through Stockholm Visitors' Board. Today, some 80 companies and institutions in Japan and Sweden have joined the project. Despite the very limited economic resources, the offices in Tokyo and in Stockholm are filling up with enthusiastic and dedicated collaborators. Furthermore, more than 100 volunteers have signed up to help during the event.


The City of Stockholm is supporting the project through Stockholm Visitors' Board with a grant of SEK 500.000. Apart from this we are applying for support from private as well as official sources. An absolute minimum budget is around SEK 7 million. Fund raising is still going on, and the final level of ambition depends on the extent of the contributions by the participating companies.


120.000 - 130.000 visitors are expected to see Tokyo Style per day
1.000 - 2.000 expected arriving tourists from Japan for the event
100 - 200 arriving creators from Japan
100 - 200 arriving partners/VIP from Japan
100 venues around in Stockholm
80 partners so far in Japan and Sweden


Discover Asia! And discover the sensations of an ancient culture in gravity-defying transformation, racing into modernity with an urgency that is as overwhelming as fantastic. What, we ask ourselves, would happen if our cities suddenly shot up, and out, in every which direction, buildings with shelf lives shorter than most automobiles sprawling into the distance? Where would we be? Who would we be?

Discover Europe! And see the world's most measured modernity. The one territory on earth in which cultures that became modern before they became capitalist still reign. Imagine how different would life have been if within this past century, Africa's ancient cultures had settled to become the dominant faith of modernity? Or what if South Asia's traditions had been ever further and continually codified, reasserted, enshrined and perpetuated? Reading the papers these days, we see this hypothesis restated time and again, with pundits analyzing East Asian modernity to see if they may yet find "late justice," as the sheer numbers of workers and resources come to overwhelm the flows of international capital. No, rather, discover Europe, where modernization and continuity.

And we, the discoverers, we with our frequent-flier bonuses and upgrades, leaping from city to city for these brief tours of taxis, hotels and restaurants -- it is all too easy that we, within our global standards of (...convenience?) lifestyle, lose sight of the real discoveries to be had here, moving from one magazine inspired room to hallway of multinational functionality and on again towards our destinations... And yet, our every succinct or misguided expectation serves to direct the development of the city still to come. There is no time or cause for hesitation. The development of the global city is one of the great narratives of the age we live in. Everything we encounter is racing towards the city as fast as it can, and we are it's fuel, and we are its passengers.

What is exciting, what is absolutely fascinating, is how the city is built of commonalties, but at the same time irrevocably a thing of the people that gave birth to it. Just as no two sisters will attempt to merge as one similar woman, all of the seemingly similar functions of this new emergent global urban landscape are filled with character traits which are distinct, and continually seeking their own distinctive identity. The creators busy proposing sneaker design after sneaker design on the streets of Tokyo are literate in mixing and blending the delicious differences of NY or Paris or Abu Dhabi, but they're doing it with the confidence of everything glorious that there ever was to "discover" in Asia, the craftspersonship, the fascinating use of materials, it is all there. At the same time, it is unmistakably part of global urban culture. We soon see that we are not in a zero sum game, where the big bang of our rich cultural identity is destined to be surely, eternally eroded into a vanishing point of globalized banality.

TOKYO STYLE IN STOCKHOLM is a celebration of the leading creators in these two, completely different versions of modernity, new urban culture presented through tens of collaborations between the leading edge of Asian and European lifestyle. A European capital re-envisioned as the city of the future. A celebration of the foods, fashions, designs, music cinema, theater, gardening and more. The city is all right! The freshest!

David d'Heilly
March 2004

Official support:
Stockholm Visitors Board, Invest in Sweden Agency - ISA, Swedish Travel and Tourist Council, the Swedish Tourist Authority, Jetro-Japan External Trade Organization.


ASAHI BEER / SWEDISH BRAND, HAUGENGRUPPEN AB- BLUE DRAGON, FUJITSU, HITACHI DATA SYSTEMS, NIKON, NISSAN SVERIGE AB, SONY ERICSSON, STOCKHOLM CITY, SHR- SWEDISH HOTEL AND RESTAURANT OWNERS' ASSOCIATION, TUMLARE CORPORATION, 10-gruppen, Boblebee, Hasselfors Garden AB, Kasthall, Kronan Cykel, Kvalitetsfisk AB, Legio Advokatfirma, Materia, Kinnasand, Klaessons - Stockholm Design Stop, Nordiska Kristall, Sony, Strömma Kanalbolaget AB, Svensk Form, Svenskt Tenn, The Advertising Association of Sweden, Tomoku Hus, Yamaha Motor Scandinavia, Åhléns

Hotels & Restaurants:
BERNS, GRAND HÔTEL, LYDMAR HOTELL, NORDIC LIGHT HOTEL, Berns Hotel, Calle P, Clarion Hotel Stockholm, East Restaurant & Bar, Glada Ankan, Hasseludden Yasuragi, Hilton & Scandic Hotels in Stockholm, Hotel Birger Jarl, Hotel Diplomat, Hotell Älvsjö, Junibacken, Mässrestauranger, Nordic Sea Hotel, Oyoy Asian Dining, Rica Hotels, Three Hotels in the Old Town.

Collaborating partners:
Akebono Unlimited, Bukowskis, E & Y, EU Japan Fest, Fuji Xerox, Gazoline PR, Humanmedia, IK Stockholm, London Designers' Block, Patriksson Communication, Rumble AB, Smalltalks, Style PD, Swedish Trade Council, Embassy of Sweden in Tokyo, Japan Association Stockholm, Studieförbundet Vuxenskolan, Offix AB/Draken

And, of course, many more are welcome!

Updated information to be found on:


In preparation during the spring of 2004: several projects and collaborations have been initiated between Swedish and Japanese creators; Swedish photography students go to Tokyo to photograph for two weeks in March/April (Nikon), Architectural Students from KTH go to Tokyo to study urbanism (Färgfabriken), Japanese choreographer will come to Stockholm to prepare venues, "All over mapping project" will be initiated, Noh workshop with Japanese and Nordic Architectural students will start in June in Tokyo

July 28: workshops starts at Beckmans with some 60 creators (40 Swedish and 20 Japanese) led by Tokyobased design group Namaiki. Opens to the public on August 4th and will be displayed within Beckmans as well as in Berzelii Park.

July 29: workshops start at Svensk Form on the use of new textile - for fashion and for interior design and architecture - indoors/outdoors. Invited Japanese and international lecturers. Exhibition and workshop opens to the public on August 5.

August 3-4: Seminar on urban phenomena and making cities at The Museum of Architecture - Asia versus Europe, our contemporary and future life styles. Invited international main speakers.

August 4: preopening at Beckman's school, followed by an event in the harbor of Nybroviken to welcome a surprise arrival made by the architect group KDA.


The city will be divided into about ten theme areas, where creators and artists from Sweden and Japan and other countries meet in various collaboration projects dealing with Tokyo phenomena: Funky and colorful design at Nybroplan, street culture by Sergels Torg, performances by Dansens Hus, Cinematic Stages by Lydmar Hotel Stureplan, Architecture and Design in public spaces at Skeppsholmen, Anime, manga etc at Konstfack, Japanese traditions at Gärdet and Djurgården, Reflection and remakes in Gamla Stan, young urban culture on Södermalm. The program will be presented with a map in pocket format. There will be exhibitions, installations, performances, concerts, films, seminars, work shops, happening, food & drink events and parties throughout the areas at the various participating galleries, museums, shops, restaurants and hotels.
Events will include:

* Design installation with music, dance and art performances at Raoul Wallenberg Plaza
* Japanese inspired food and drinks will be served by outdoor restaurants at Raoul Wallenberg Plaza
* Lydmar Hotel will work with DOJO, cinematic spaces, permanent and temporary Tokyo inspired room installations, performance, music and art
* Södra Teatern will be turn into a sweet Tokyo lounge for the young and hip of Södermalm
* Zero Gravity Sucks - Tokyo inspired skateboard ramp will provide a meeting place for street kids
* NIKON photo exhibition about Tokyo will appear throughout the city
* DoReDo- Swedish-Japanese craft and design collaboration project, make textile installation
* Sneaker - exhibition at Kulturhuset, Galleri 3-Lava in collaboration with Stocktown.
* Micro / macro urban garden installation throughout the city
* "All over mapping project"

August 5: 12.00 Inauguration at Raoul Wallenberg Plaza & around all the theme areas of the city
August 5: Opening ceremony of the Tokyo Scale Model exhibition at Arkitekturmuseum
August 6: Club Mondo goes Tokyo Style with invited Dj:s, musicians, designers
August 7: Club Mondo Japanese Club Night in collaboration with Guidelines and Style PD
Performances with dance group Leni Basso + other performances at Dansens Hus
August 8: 10.00 - 18. 00 Revival of the Kite festival at Gärdet with invited Japanese kite flyers
Anime film festival, cosplay, manga at former Konstfack on Valhallavägen, culminates on August 8
August 7-8: meet traditional Japan at Etnografiska museet in collaboration with studieförbundet Vuxenskolan, Japan Association in Stockholm: calligraphy, tea ceremony and concert with the Sweden Japan Music Study Foundation
The day of Technology at Museum of Technology - lectures, exhibitions - under discussion
August 8: Last day of Yoko Ono exhibition REMEMBER LOVE at Kulturhuset (May 29 - August 8)
August 8-9-10 possible classical concerts at Konserthuset
August 10: Fashion show Stortorget Gamla Stan under preparation

Business seminar at Hilton Slussen, Swedish Crayfish Party at Junibacken for Japanese visitors (180 guests - cost per person), Gala Dinner night with Swedish and Japanese artists at Berns (230 guests at cost per table), Art Party at Dansens Hus, Reception hosted by the City of Stockholm at the City Hall (500 guests), Closing Party co-hosted by SHR at Clarion Hotel (300 guests at own cost), possibly Madame Butterfly concert with costumes made by Junko Koshino, Excursions around Stockholm etc.

Strange Kinoko Dance Company (dance here & there) Klein Dytham Architects KDA (installation at Raoul Wallenberg Plaza), Namaiki (design, workshop Beckmans, installation Berzelii park), Sputnik-IDÉE (design, Old Town), Creators Channel (design), Keiji Ito (design, art, exhibition Bukowskis), Leni Basso (dance at Dansens Hus), Gorgerous (art, music here & there), Atelier Bow-Wow (art, design collaboration with Ugly Cute), portable[k]ommunity (music) Tsuyoshi Ozawa (art - IASPIS in residence) Katsumi Asaba (art, design), Rika Fukuda (garden) Nob Takei (garden), Tomoko Mitsuma (garden in collaboration with Lagombra), Reiko Suda - Nuno (textile design), Mile (design), f.a.t (design), Motoki Koketsu (technology), Motoi Ishibashi (technology) and more to come

10-Gruppen - Ten Swedish Designers, Arkitekturmuseet, Armémuseet, Artmakers, Beckmans School of Design, Berns, Berns Hotel, Berzelii Park, Blå Station, Blås & amp; Knåda, Boblbee AB, Botique Sportif, Bukowskis, C/o Stockholm Retail AB, Calle P- Berzelii Park, Clarion Hotel Stockholm, Dansens Hus, Draken Cinema, East Restaurant & Bar, Ekovaruhuset, Elverket, Etnografiska Museet, Galleri Jonas Bohlin, Galleri Orrefors Kosta Boda, Galleri Stolen, Glada Ankan, Kulturhuset, Grand Hôtel, Hasseludden Yasuragi, Hilton Slussen, Hotel Birger Jarl, Hotel Diplomat, Hotell Älvsjö Junibacken Restaurang Sagolekhuset, Karl Johans Torg, Karl Johans Torg - Gröna Gångarna, Katarinavägen, Konserthuset, Konst-Ig, Konstfack - University College of Arts Craft And Design, Kronan Cykel Svenska, Kulturhuset, Kulturhuset- Serieteket, Ladugårds Gärde, Lava - Kulturhuset Galleri 3, Lejontornet, Liljevalchs Konsthall - Blå Porten, Lydmar Hotell, Medborgarplatsen, Milliken Gallery, Minimarket Stockholm AB, Moderna Museet, Mondo, Mässrestauranger AB, NK, Nordic Light Hotel, Nordic Sea Hotel, Nordiska Kristall, Nybroplan - Nybrokajen, Oyoy Asian Dining, Parkteatern, Press Stop, Raoul Wallenberg Plaza, Rica Hotels, Scandic Hotels In Stockholm, Sergels Torg, Slussen - Södermalmstorg, Stockholm Design Stop, Stockholm International Fairs, Stockholms Stadshus - City Hall, Stockholms Stadsmuseum, Stortorget, Street - Design Market, Svensk Form, Svenskt Tenn, Södra Teatern, Tekniska Museet, Tre Hotell i Gamla Stan, Ulriksdals Värdshus, Vasamuseet, Yo! Gallery, Åhléns, Ostasiatiska Museet


Ewa A Kumlin is the project manager in Sweden for Tokyo Style in Stockhlm 2004, and is running the project with a group of volunteer collaborators from her office in Stockholm. Ewa Kumlin has always focused on creating meetings between people from various fields of contemporary culture, and she has an extensive network of international contacts. Through her husband's work as Ambassador, she has lived in Paris, New York, Brasilia, Athens and Tokyo. During the postings abroad she has arranged a number of cultural projects, mainly within literature and art. In Stockholm, she runs a company for cultural production. In Tokyo, she initiated a Swedish cultural manifestation aimed at a young Japanese audience, featuring contemporary Swedish culture, design and life style: Swedish Style in Tokyo. When Ewa returned to Sweden, the "Swedish Style in Tokyo" event was taken over by the Swedish Trade Council, and now runs as a yearly event by the Embassy of Sweden in Tokyo. Originally Ewa Kumlin studied at the Royal College of Arts in Stockholm to become a Fine Arts Teacher. She also has been writing articles for Swedish art and design magazines and published a book on her family story. In the early 90's she helped to coordinate two large literary cruises in the Baltic and the Black Sea with writers and translators from over forty countries. In Sweden she has been working for example with The Furniture Fair, The Art Fair, The Museum of Modern Art, Svenskt Tenn, and an exhibition project for 2005 named INSPIRED 2050. In 2003 she was awarded "the woman of the year" award by Swea. At present she is dedicating all her time and engagement for the upcoming Tokyo Style in Stockholm for August 2004.

David d'Heilly is the curator for Tokyo Style in Stockholm 2004, and handles the content and coordination on the Japanese side through his production company 2dk. - 2dk is a multi-disciplinary studio founded in 1995 to create and produce projects in film, video, print and exhibition media. In the past three years alone 2dk has curated and produced contemporary art exhibitions and films featuring over 300 artists, musicians and performers which have been exhibited and screened on three continents at venues including the Cannes International Film Festival, International Film Festival Rotterdam, Ars Electronica, PS1/MoMA, Tokyo International Forum, and the Tate Museum. 2dk are known for their ability to produce projects from initial conception to final clean-up work, and by the scale and diversity of cultural forces we have consistently managed to rally. From producing and directing a documentary television series on independent media in war-time Yugoslavia to organizing and researching conferences, publications and exhibitions on Asian urbanization, from a contemporary feature film remake of Hiroshima Mon Amour to creating Tokyo's largest (4000+ contributions and growing) community based mapping project, producing the first ever public art project on the Japan Rail Yamanote line (seen by an estimated 1.92 million people), or translating books by and about sex workers; 2dk think that a rich diversity in life and work is smarter and more fun. 2dk founder David d'Heilly was guest lecturer at the Tokyo Metropolitan Museum of Photography in 1998, Tokyo Zokei University in 1999, and at the Tokyo National University of Fine Arts and Music from 2000 to 2002. He has presented at venues internationally including the Zentrum fur Kunst und Medientechnologie and Sarajevo Youth Culture Center. He has been published in seven languages. David has offices in Tokyo and New York, but these days the travels mostly go to Stockholm.

Tokyo Style in Stockholm 2004
Stockholm Office - Tokyo Style AB
Nybrogatan 77, 114 40 Stockholm, Sweden
Tel +46- (0)8-661 65 75, Fax +46-(0)8-661 65 90,
Contact persons: Ewa Kumlin (project manager)
Pauline d'Otrante Dymling (PR, Media)
Nicolaus Alfort (partners/companies), Ulrika Behm (coordination), Aia Jüdes (Deep South coordination)

Tokyo Office - 2dk
3-3-10-506 Higashiyama, Meguro-ku, Tokyo 153-0043, Japan
tel +81-(0)3-3714 4991, Fax: +81-(0)3-3714 4992
Web page:
Contact persons: David d'Heilly (curator)
Shizu Yuasa (PR, Media), Yasuko Yubisui (coordination)