PRESS RELEASE ON MARCH 22
Urbanism is the common theme when Stockholm invites
Tokyo for six intensive days on August 5-10 this year. Architecture, design,
fashion, dance, art, photography, film, theatre, music, gardening, technology
will be included in the program. Museums, galleries, stages, department
stores, shops, hotels and restaurants are opening their doors for the
Japanese invasion. The streets will be filled with Tokyo pulse and energy.
You will find anything from anime, manga, break dancing to haiku and tea
ceremony. Participating companies will show their products. Hundreds of
arriving creators and artists will collaborate with Swedish partners.
Special programs will be offered to Japanese tourists and other visitors.
Several interests came together when this project was born. Ewa Kumlin
moved back to Sweden after five years in Tokyo, where she had initiated
the "Swedish Style in Tokyo" event, and saw it as a natural
continuation to invite Japanese culture to Sweden. In the city of Stockholm
there is a keen interest in marketing the city, to stimulate the hotel-
and tourism sector and to promote the creative industries. Why not invite
one major foreign capital at a time to come to Stockholm? The city of
Tokyo, where so many contacts already had been established was a natural
starting point. Tokyo based curator David d'Heilly, who successfully had
completed the large exhibition "Tokyo Art Jungle" at Tokyo International
Forum in 2002, an event that took the temperature of the young urban creative
scene, seemingly more intensive than ever. David was invited to curate
the artistic content and handle the production in Japan.
WHAT'S THE AIM?
The project rests on three legs: culture, tourism and business, where
the creative meeting and collaboration between creators and companies
is the most important part. The event itself generates local income in
a short perspective. But the main purpose is to create an extended exchange
leading to long term collaborations. It also allows us to take a step
further in discussing, discovering and analyzing lifestyles in the cities
of today. How do we wish to live in the urban environments of today and
tomorrow? What is happening right now in Asia and in Europe? Which are
the new urban phenomena?
WHAT'S IN IT FOR STOCKHOLM?
Stockholm reinforces its position as creative international meeting place.
More visitors will be coming to Stockholm. An effective stimulant for
the hotel-, restaurant- and tourist business, as well as the creative
art industries. Swedish cultural life will get new impulses. Stockholm,
with its size, is the perfect arena and an excellent window towards Europe.
The City of Stockholm needs a yearly summer festival.
WHAT'S IN IT FOR TOKYO?
It is high time to catch the mutual enthusiasm, demand and interest existing
right now! Many collaborations have already been initiated between creators
and companies through projects such as the Swedish Style in Tokyo. The
bridge is built! Now it is time to let the flow go in both directions.
Young Swedish creators, who have visited Tokyo recently, returned inspired
and amazed. Artists and designers have always been fascinated by the clean
and refined Japanese culture and tradition. But today, added onto this,
there are strong new waves, where we find visual multitude, colors and
rich expressions. Tokyo will now have a chance to show its present dynamic
cool. The pessimistic economic reports, which have flourished for so long,
WHY AUGUST 5-10?
Stockholm needs a summer festival right before the schools start, when
tourists are still visiting and the hotels need guests. This year the
festival is very early, in order not to coincide with the Olympic games
of Athens, starting August 13th.
WHAT WILL THE VISITORS EXPERIENCE?
The visitors will meet various aspects of Tokyo all around in Stockholm.
You can browse through the city as you browse through a magazine with
its various sections: fashion, art, architecture, design, music, dance,
cinema, anime, food & drink... Urbanism is a common theme. Images
of Tokyo pulse in exhibitions, performances, seminars, street phenomena
and more. Small and large interventions in a multitude of venues. Hundreds
of Swedish creators and volunteers are involved in the arrangements. New
forms of collaborations across the borders. Some key words: urban, hands-on,
multitude, informal, multicolored, macro-micro, non-pretentious, dynamic,
investigating. The main target group is of course all the visitors to
Stockholm this time from various countries, as well as the Stockholm citizens
We are trying to follow the natural flow of the city, and to create density
in certain areas, with increased intensity at certain given times. The
program can be followed by a pocketsize map program and from a central
information point at Nybroplan. The City is divided into different themes,
for example, street culture around Sergels Torg, funky and colorful design
by Nybroplan, architecture, design and urbanism in the public spaces of
Skeppsholmen, performances at Dansens Hus, young pulse and club culture
at Söder, Anime, manga, cosplay at old Konstfack, kite festival at
Gärdet and traditional culture around Etnografiska museet. Many museums,
galleries, clubs, department stores, institutions and shops open their
doors for Tokyo and Japan, as well as some 20 hotels and restaurants.
WHO IS COMING FROM TOKYO?
Both well-known and less known creators, artists and groups have been
invited. The most important is to catch the urban phenomena and the creative
movements of Tokyo of today. Naturally, it builds upon collaboration with
Swedish creators, and many companies are already working with their own
partners. Also creators from other countries with a special relationship
to Tokyo, will be present. For example designers from London Designers'
Block might come to meet Tokyo in Stockholm. We are also glad to welcome
some hundred Japanese partners and VIPs, as well as journalists from Japan.
WHO ARE BEHIND THE PROJECT?
Main coordination in Sweden: Ewa Kumlin and her collaborators in a newly
formed company Tokyo Style AB. In Tokyo the production and content is
managed by David d'Heilly through his production company 2dk. The City
of Stockholm supports the project through Stockholm Visitors' Board. Today,
some 80 companies and institutions in Japan and Sweden have joined the
project. Despite the very limited economic resources, the offices in Tokyo
and in Stockholm are filling up with enthusiastic and dedicated collaborators.
Furthermore, more than 100 volunteers have signed up to help during the
HOW MUCH DOES IT COST?
The City of Stockholm is supporting the project through Stockholm Visitors'
Board with a grant of SEK 500.000. Apart from this we are applying for
support from private as well as official sources. An absolute minimum
budget is around SEK 7 million. Fund raising is still going on, and the
final level of ambition depends on the extent of the contributions by
the participating companies.
120.000 - 130.000 visitors are expected to see Tokyo Style per day
1.000 - 2.000 expected arriving tourists from Japan for the event
100 - 200 arriving creators from Japan
100 - 200 arriving partners/VIP from Japan
100 venues around in Stockholm
80 partners so far in Japan and Sweden
CURATOR DAVID D'HEILLY: FIND MYSELF A CITY TO LIVE
Discover Asia! And discover the sensations of an ancient culture in gravity-defying
transformation, racing into modernity with an urgency that is as overwhelming
as fantastic. What, we ask ourselves, would happen if our cities suddenly
shot up, and out, in every which direction, buildings with shelf lives
shorter than most automobiles sprawling into the distance? Where would
we be? Who would we be?
Discover Europe! And see the world's
most measured modernity. The one territory on earth in which cultures
that became modern before they became capitalist still reign. Imagine
how different would life have been if within this past century, Africa's
ancient cultures had settled to become the dominant faith of modernity?
Or what if South Asia's traditions had been ever further and continually
codified, reasserted, enshrined and perpetuated? Reading the papers these
days, we see this hypothesis restated time and again, with pundits analyzing
East Asian modernity to see if they may yet find "late justice," as the
sheer numbers of workers and resources come to overwhelm the flows of
international capital. No, rather, discover Europe, where modernization
And we, the discoverers, we with
our frequent-flier bonuses and upgrades, leaping from city to city for
these brief tours of taxis, hotels and restaurants -- it is all too easy
that we, within our global standards of (...convenience?) lifestyle, lose
sight of the real discoveries to be had here, moving from one magazine
inspired room to hallway of multinational functionality and on again towards
our destinations... And yet, our every succinct or misguided expectation
serves to direct the development of the city still to come. There is no
time or cause for hesitation. The development of the global city is one
of the great narratives of the age we live in. Everything we encounter
is racing towards the city as fast as it can, and we are it's fuel, and
we are its passengers.
What is exciting, what is absolutely
fascinating, is how the city is built of commonalties, but at the same
time irrevocably a thing of the people that gave birth to it. Just as
no two sisters will attempt to merge as one similar woman, all of the
seemingly similar functions of this new emergent global urban landscape
are filled with character traits which are distinct, and continually seeking
their own distinctive identity. The creators busy proposing sneaker design
after sneaker design on the streets of Tokyo are literate in mixing and
blending the delicious differences of NY or Paris or Abu Dhabi, but they're
doing it with the confidence of everything glorious that there ever was
to "discover" in Asia, the craftspersonship, the fascinating use of materials,
it is all there. At the same time, it is unmistakably part of global urban
culture. We soon see that we are not in a zero sum game, where the big
bang of our rich cultural identity is destined to be surely, eternally
eroded into a vanishing point of globalized banality.
TOKYO STYLE IN STOCKHOLM is
a celebration of the leading creators in these two, completely different
versions of modernity, new urban culture presented through tens of collaborations
between the leading edge of Asian and European lifestyle. A European capital
re-envisioned as the city of the future. A celebration of the foods, fashions,
designs, music cinema, theater, gardening and more. The city is all right!
THANKS TO ALL OF OUR PARTNERS!
Stockholm Visitors Board, Invest in Sweden Agency - ISA, Swedish Travel
and Tourist Council, the Swedish Tourist Authority, Jetro-Japan External
BEAUTY POLLEN, CREATORS CHANNEL - NIPPON BEAUTY ACADEMY, JAPAN MAGNETIC
POWER CO., LTD, MORI BUILDING, N-TOURS, NTT DoCoMo, PG COAD, SAS, TAKASAGO
THERMAL ENGINEERING, SCANDINAVIAN CORPORATION, SWEDEN HOUSE, TOKURA INTERNATIONAL,
IDÉE, Polaris, Obayashi Corporation, Rakuten
ASAHI BEER / SWEDISH BRAND, HAUGENGRUPPEN AB- BLUE DRAGON, FUJITSU, HITACHI
DATA SYSTEMS, NIKON, NISSAN SVERIGE AB, SONY ERICSSON, STOCKHOLM CITY,
SHR- SWEDISH HOTEL AND RESTAURANT OWNERS' ASSOCIATION, TUMLARE CORPORATION,
10-gruppen, Boblebee, Hasselfors Garden AB, Kasthall, Kronan Cykel, Kvalitetsfisk
AB, Legio Advokatfirma, Materia, Kinnasand, Klaessons - Stockholm Design
Stop, Nordiska Kristall, Sony, Strömma Kanalbolaget AB, Svensk Form,
Svenskt Tenn, The Advertising Association of Sweden, Tomoku Hus, Yamaha
Motor Scandinavia, Åhléns
Hotels & Restaurants:
BERNS, GRAND HÔTEL, LYDMAR HOTELL, NORDIC LIGHT HOTEL, Berns Hotel,
Calle P, Clarion Hotel Stockholm, East Restaurant & Bar, Glada Ankan,
Hasseludden Yasuragi, Hilton & Scandic Hotels in Stockholm, Hotel
Birger Jarl, Hotel Diplomat, Hotell Älvsjö, Junibacken, Mässrestauranger,
Nordic Sea Hotel, Oyoy Asian Dining, Rica Hotels, Three Hotels in the
Akebono Unlimited, Bukowskis, E & Y, EU Japan Fest, Fuji Xerox, Gazoline
PR, Humanmedia, IK Stockholm, London Designers' Block, Patriksson Communication,
Rumble AB, Smalltalks, Style PD, Swedish Trade Council, Embassy of Sweden
in Tokyo, Japan Association Stockholm, Studieförbundet Vuxenskolan,
And, of course, many more are welcome!
Updated information to be found on:
In preparation during the spring
of 2004: several projects and collaborations have been initiated between
Swedish and Japanese creators; Swedish photography students go to Tokyo
to photograph for two weeks in March/April (Nikon), Architectural Students
from KTH go to Tokyo to study urbanism (Färgfabriken), Japanese choreographer
will come to Stockholm to prepare venues, "All over mapping project"
will be initiated, Noh workshop with Japanese and Nordic Architectural
students will start in June in Tokyo
July 28: workshops starts at Beckmans
with some 60 creators (40 Swedish and 20 Japanese) led by Tokyobased design
group Namaiki. Opens to the public on August 4th and will be displayed
within Beckmans as well as in Berzelii Park.
July 29: workshops start at Svensk
Form on the use of new textile - for fashion and for interior design and
architecture - indoors/outdoors. Invited Japanese and international lecturers.
Exhibition and workshop opens to the public on August 5.
August 3-4: Seminar on urban phenomena
and making cities at The Museum of Architecture - Asia versus Europe,
our contemporary and future life styles. Invited international main speakers.
August 4: preopening at Beckman's
school, followed by an event in the harbor of Nybroviken to welcome a
surprise arrival made by the architect group KDA.
THURSDAY AUGUST 5 - TUESDAY AUGUST
10, THE FESTIVAL OPENS TO THE PUBLIC
EVERY DAY "CITY AS A MAGAZINE"
BROWSE FREELY BETWEEN DIFFERENT SECTIONS:
The city will be divided into about ten theme areas, where creators and
artists from Sweden and Japan and other countries meet in various collaboration
projects dealing with Tokyo phenomena: Funky and colorful design at Nybroplan,
street culture by Sergels Torg, performances by Dansens Hus, Cinematic
Stages by Lydmar Hotel Stureplan, Architecture and Design in public spaces
at Skeppsholmen, Anime, manga etc at Konstfack, Japanese traditions at
Gärdet and Djurgården, Reflection and remakes in Gamla Stan,
young urban culture on Södermalm. The program will be presented with
a map in pocket format. There will be exhibitions, installations, performances,
concerts, films, seminars, work shops, happening, food & drink events
and parties throughout the areas at the various participating galleries,
museums, shops, restaurants and hotels.
Events will include:
* Design installation with music,
dance and art performances at Raoul Wallenberg Plaza
* Japanese inspired food and drinks will be served by outdoor restaurants
at Raoul Wallenberg Plaza
* Lydmar Hotel will work with DOJO, cinematic spaces, permanent and temporary
Tokyo inspired room installations, performance, music and art
* Södra Teatern will be turn into a sweet Tokyo lounge for the young
and hip of Södermalm
* Zero Gravity Sucks - Tokyo inspired skateboard ramp will provide a meeting
place for street kids
* NIKON photo exhibition about Tokyo will appear throughout the city
* DoReDo- Swedish-Japanese craft and design collaboration project, make
* Sneaker - exhibition at Kulturhuset, Galleri 3-Lava in collaboration
* Micro / macro urban garden installation throughout the city
* "All over mapping project"
SAMPLES FROM THE PROGRAM
August 5: 12.00 Inauguration at Raoul Wallenberg Plaza & around all
the theme areas of the city
August 5: Opening ceremony of the Tokyo Scale Model exhibition at Arkitekturmuseum
August 6: Club Mondo goes Tokyo Style with invited Dj:s, musicians, designers
August 7: Club Mondo Ð Japanese Club Night in collaboration with Guidelines
and Style PD
Performances with dance group Leni Basso + other performances at Dansens
August 8: 10.00 - 18. 00 Revival of the Kite festival at Gärdet with
invited Japanese kite flyers
Anime film festival, cosplay, manga at former Konstfack on Valhallavägen,
culminates on August 8
August 7-8: meet traditional Japan at Etnografiska museet in collaboration
with studieförbundet Vuxenskolan, Japan Association in Stockholm:
calligraphy, tea ceremony and concert with the Sweden Japan Music Study
The day of Technology at Museum of Technology - lectures, exhibitions
- under discussion
August 8: Last day of Yoko Ono exhibition REMEMBER LOVE at Kulturhuset
(May 29 - August 8)
August 8-9-10 possible classical concerts at Konserthuset
August 10: Fashion show Stortorget Gamla Stan under preparation
EXCLUSIVE BY INVITATION ONLY, FOR VIP, PARTNERS, VISITORS ETC
Business seminar at Hilton Slussen, Swedish Crayfish Party at Junibacken
for Japanese visitors (180 guests - cost per person), Gala Dinner night
with Swedish and Japanese artists at Berns (230 guests at cost per table),
Art Party at Dansens Hus, Reception hosted by the City of Stockholm at
the City Hall (500 guests), Closing Party co-hosted by SHR at Clarion
Hotel (300 guests at own cost), possibly Madame Butterfly concert with
costumes made by Junko Koshino, Excursions around Stockholm etc.
SAMPLES OF INVITED CREATORS AND GROUPS:
Strange Kinoko Dance Company (dance here & there) Klein Dytham Architects
KDA (installation at Raoul Wallenberg Plaza), Namaiki (design, workshop
Beckmans, installation Berzelii park), Sputnik-IDÉE (design, Old
Town), Creators Channel (design), Keiji Ito (design, art, exhibition Bukowskis),
Leni Basso (dance at Dansens Hus), Gorgerous (art, music here & there),
Atelier Bow-Wow (art, design collaboration with Ugly Cute), portable[k]ommunity
(music) Tsuyoshi Ozawa (art - IASPIS in residence) Katsumi Asaba (art,
design), Rika Fukuda (garden) Nob Takei (garden), Tomoko Mitsuma (garden
in collaboration with Lagombra), Reiko Suda - Nuno (textile design), Mile
(design), f.a.t (design), Motoki Koketsu (technology), Motoi Ishibashi
(technology) and more to come
DOORS OPEN FOR THE JAPANESE INVASION - VENUES:
10-Gruppen - Ten Swedish Designers, Arkitekturmuseet, Armémuseet,
Artmakers, Beckmans School of Design, Berns, Berns Hotel, Berzelii Park,
Blå Station, Blås & amp; Knåda, Boblbee AB, Botique
Sportif, Bukowskis, C/o Stockholm Retail AB, Calle P- Berzelii Park, Clarion
Hotel Stockholm, Dansens Hus, Draken Cinema, East Restaurant & Bar,
Ekovaruhuset, Elverket, Etnografiska Museet, Galleri Jonas Bohlin, Galleri
Orrefors Kosta Boda, Galleri Stolen, Glada Ankan, Kulturhuset, Grand Hôtel,
Hasseludden Yasuragi, Hilton Slussen, Hotel Birger Jarl, Hotel Diplomat,
Hotell Älvsjö Junibacken Restaurang Sagolekhuset, Karl Johans
Torg, Karl Johans Torg - Gröna Gångarna, Katarinavägen,
Konserthuset, Konst-Ig, Konstfack - University College of Arts Craft And
Design, Kronan Cykel Svenska, Kulturhuset, Kulturhuset- Serieteket, Ladugårds
Gärde, Lava - Kulturhuset Galleri 3, Lejontornet, Liljevalchs Konsthall
- Blå Porten, Lydmar Hotell, Medborgarplatsen, Milliken Gallery,
Minimarket Stockholm AB, Moderna Museet, Mondo, Mässrestauranger
AB, NK, Nordic Light Hotel, Nordic Sea Hotel, Nordiska Kristall, Nybroplan
- Nybrokajen, Oyoy Asian Dining, Parkteatern, Press Stop, Raoul Wallenberg
Plaza, Rica Hotels, Scandic Hotels In Stockholm, Sergels Torg, Slussen
- Södermalmstorg, Stockholm Design Stop, Stockholm International
Fairs, Stockholms Stadshus - City Hall, Stockholms Stadsmuseum, Stortorget,
Street - Design Market, Svensk Form, Svenskt Tenn, Södra Teatern,
Tekniska Museet, Tre Hotell i Gamla Stan, Ulriksdals Värdshus, Vasamuseet,
Yo! Gallery, Åhléns, Ostasiatiska Museet
EXHIBITION CATALOG WILL BE PUBLISHED BY JULY 21
FINAL PROGRAM WITH MAP WILL BE READY IN TIME FOR THE EVENT
Ewa A Kumlin is the project manager in Sweden for Tokyo Style in Stockhlm
2004, and is running the project with a group of volunteer collaborators
from her office in Stockholm. Ewa Kumlin has always focused on creating
meetings between people from various fields of contemporary culture, and
she has an extensive network of international contacts. Through her husband's
work as Ambassador, she has lived in Paris, New York, Brasilia, Athens
and Tokyo. During the postings abroad she has arranged a number of cultural
projects, mainly within literature and art. In Stockholm, she runs a company
for cultural production. In Tokyo, she initiated a Swedish cultural manifestation
aimed at a young Japanese audience, featuring contemporary Swedish culture,
design and life style: Swedish Style in Tokyo. When Ewa returned to Sweden,
the "Swedish Style in Tokyo" event was taken over by the Swedish
Trade Council, and now runs as a yearly event by the Embassy of Sweden
in Tokyo. Originally Ewa Kumlin studied at the Royal College of Arts in
Stockholm to become a Fine Arts Teacher. She also has been writing articles
for Swedish art and design magazines and published a book on her family
story. In the early 90's she helped to coordinate two large literary cruises
in the Baltic and the Black Sea with writers and translators from over
forty countries. In Sweden she has been working for example with The Furniture
Fair, The Art Fair, The Museum of Modern Art, Svenskt Tenn, and an exhibition
project for 2005 named INSPIRED 2050. In 2003 she was awarded "the
woman of the year" award by Swea. At present she is dedicating all
her time and engagement for the upcoming Tokyo Style in Stockholm for
David d'Heilly is the curator for
Tokyo Style in Stockholm 2004, and handles the content and coordination
on the Japanese side through his production company 2dk. - www.2dk.net.
2dk is a multi-disciplinary studio founded in 1995 to create and produce
projects in film, video, print and exhibition media. In the past three
years alone 2dk has curated and produced contemporary art exhibitions
and films featuring over 300 artists, musicians and performers which have
been exhibited and screened on three continents at venues including the
Cannes International Film Festival, International Film Festival Rotterdam,
Ars Electronica, PS1/MoMA, Tokyo International Forum, and the Tate Museum.
2dk are known for their ability to produce projects from initial conception
to final clean-up work, and by the scale and diversity of cultural forces
we have consistently managed to rally. From producing and directing a
documentary television series on independent media in war-time Yugoslavia
to organizing and researching conferences, publications and exhibitions
on Asian urbanization, from a contemporary feature film remake of Hiroshima
Mon Amour to creating Tokyo's largest (4000+ contributions and growing)
community based mapping project, producing the first ever public art project
on the Japan Rail Yamanote line (seen by an estimated 1.92 million people),
or translating books by and about sex workers; 2dk think that a rich diversity
in life and work is smarter and more fun. 2dk founder David d'Heilly was
guest lecturer at the Tokyo Metropolitan Museum of Photography in 1998,
Tokyo Zokei University in 1999, and at the Tokyo National University of
Fine Arts and Music from 2000 to 2002. He has presented at venues internationally
including the Zentrum fur Kunst und Medientechnologie and Sarajevo Youth
Culture Center. He has been published in seven languages. David has offices
in Tokyo and New York, but these days the travels mostly go to Stockholm.
Tokyo Style in Stockholm 2004
Stockholm Office - Tokyo Style AB
Nybrogatan 77, 114 40 Stockholm, Sweden
Tel +46- (0)8-661 65 75, Fax +46-(0)8-661 65 90,
Contact persons: Ewa Kumlin (project manager) email@example.com
Pauline d'Otrante Dymling (PR, Media)
Nicolaus Alfort (partners/companies), Ulrika Behm (coordination), Aia
Jüdes (Deep South coordination)
Tokyo Office - 2dk
3-3-10-506 Higashiyama, Meguro-ku, Tokyo 153-0043, Japan
tel +81-(0)3-3714 4991, Fax: +81-(0)3-3714 4992
Web page: www.2dk.net
Contact persons: David d'Heilly (curator) firstname.lastname@example.org
Shizu Yuasa (PR, Media), Yasuko Yubisui (coordination)