an exhibition by designers Nina Jobs and Sara Szyber, features the
absolute latest in furniture, textiles and lighting. Some fifty new
products from different Swedish manufacturers are presented in a new
and unexpected way.
We wanted to create a living meeting-place for the industry
one which offers inspiration and new products while at the
same time functioning as a place to take a break. People should experience
the exhibition and make use of the furnishings. The Break concept
shows new angles of approach and offers unexpected combinations. An
exhibition in black and white with strong colour accents. A Break!
With the aid of the Stockholm based design agency
logdesign, a pamphlet has also been produced, which, together with
art films by Anita Malmqvist and music from the group Physics, Sweden,creates
the whole concept of Break.
Swedish Furniture Industry Association has taken the
initiative to show the exhibition in Milan. New products have been
added to the first version of Break, shown at the Stockholm Furniture
Is an interior designer with her own office in Stockholm. She works
with interior design projects, exhibition concepts and product design.Sara
has participated with products in a number of international exhibitions.
Has a background as a graphic designer and a master in textile design
from Paris, France. Nina s work covers a wide range with an
accent on textiles and has been featured in the international press
and has won a number of design awards.
Swedish Furniture, Svezia Light and Break
Swedish Furniture Industry Association (SMI)includes the
majority of the most well-known design companies in the Swedish furniture
Over the years,SMI has initiated and arranged exhibitions and
projects to stimulate Swedish furniture exports and spread
knowledge about Swedish furniture design. Previous exhibitions in
Italy include Svezia Italia and Sweden Next..
As co-organisers of the Svezia Light exhibition, we are very pleased
and grateful that the Province of Milan has allowed us
to hold the exhibition at Palazzo Isimbardi.
SMI has made it possible to show the Break exhibition (created by
the designers Nina Jobs and Sara Szyber)as an important part of Svezia
Light, and thereby wishes to support business
enterprise and Swedish design. In addition to companies,
independent designers and artists are also represented in the
exhibition. SMI wants to expand the opportunities for more
companies and individuals to be able to play a role on the
international stage, and Break is an example of this commitment. Together
with established companies and designers, we also want to make room
for young designers and artists, in order to create excitement and
be involved in influencing events in our society.
As an industry organisation we have a responsibility to participate
in the development of the furniture and interior design sector, so
that it can retain its position as the most design-intensive sector
in Swedish industry. Design and contact across borders are important
prerequisites for creating jobs and developing products and services
for the future.
Swedish Furniture Industry Association