New Skandium flagship store opening in April 2004

Skandium is proud to announce the opening of its new flagship store at 86/87 Marylebone High Street, London W1 in April 2004. Covering 400 sqm (4,400 sqft) it is double the size of the previous flagship store in Wigmore Street.
For the first time in Britain we will present a shop-in-shop for the Finnish
houseware brand Iittala with everyday glassware, ceramics and kitchenware together with hard-to-get Iittala art glass. The store will also have a shop-in-shop for the Finnish company Woodnotes with blinds, rugs, furniture and accessories designed by the textile artist Ritva Puotila. Additional everyday glass and art glass is supplied by the renowned Swedish glass works Orrefors and Kosta Boda, including an entire section with the work of Professor Ingegerd Råman who received the prestigious Swedish ‘Designer of a Lifetime’ award in 2003. Tabletop brands like Boda Nova, Eva, Menu, Rosendahl and Stelton are also represented.
The store has its own outdoor courtyard where customers can sit down for a coffee and study purchases from the book shop or sample products from the food shop which offers Danish chocolates, Finnish liquorice and Swedish hard bread together with many other delights. Several producers of 20th century furniture design classics have their own areas including Artek (Alvar Aalto designs), Fritz Hansen (Arne Jacobsen and Poul Kjaerholm designs) and Carl Hansen (Hans J. Wegner designs). Recent furniture design is represented by brands like Asplund, CBI, David Design and Lammhults. Marimekko also has its own section.
Skandium will for the first time offer the British public the timeless and
charming flower fabrics created in the 1940s by the Swedish designer Gocken
Jobs. The hand made, silk screened fabrics are reflecting the lightness of
Scandinavian summers with motives of lilies, ferns, buttercups, dandelions
and dragonflies. We will show Swedish wallpaper and fabrics by Sandberg,
fitted kitchens by Saari from Finland, a lighting department with products
by Louis Poulsen and Le Klint from Denmark, and jewellery by Pia Wallén,
Georg Jensen and silversmith Efva Attling. Several suppliers are purveyors
to the Scandinavian Royal Courts.
The new store has been designed by the talented duo Emma Lewis and Pietro Granaiola who have a long standing experience in creating luxury flats and retail spaces together with the joinery and shop fitting company Cheshire Contracts. The whole store is covered by stunning white washed solid wooden floors by the Danish company Dinesen. The Dinesen floors are used both in historical buildings and by contemporary architects such as John Pawson because of their exceptional width, length and thickness. They are now available to buy through Skandium to anyone wanting to create a quality living space, lasting a lifetime.
The first Skandium store opened in 1999 on Wigmore Street, London W1. It was a complete lifestyle presentation of Scandinavian furniture, lighting,
glassware, ceramics, textiles, kitchenware, books, magazines and much more. Since 1999, we have opened own staffed Skandium stores in Selfridges London, Selfridges Manchester and Selfridges Birmingham. Skandium is the UK agent for the Finnish textile brand Marimekko and we operate the first ever British Marimekko store, located in London, as well as own staffed Marimekko stores in Selfridges London and Selfridges Birmingham. We currently employ 30 members of staff.
In 2003, the Skandium cofounders Magnus Englund and Chrystina Schmidt released the book Scandinavian Modern through the publisher Ryland, Peters & Small. The book has since been translated into Danish, Dutch, Finnish, Italian, Norwegian and Swedish and has separate English editions for Australia, Britain and the US. So far, the book has sold 50,000 copies.
Skandium has developed a continuous relationship with architects, interior designers and contractors by delivering all types of products to small and large projects. We further offer a very popular wedding list service that by now has included a long list of national and international celebrities.
The term Scandinavian Design is generally used to describe a style of
interior design that first took shape in the 1930s but reached mass
international markets in the late 1940s and 1950s. Although the style
undoubtedly owed a debt to both US and Italian sources it was firmly based
on design from Scandinavia and used natural materials to create a
classically elegant yet very contemporary style with a simple but
comfortable refinement.
Scandinavian designers integrated a radical social and political dimension
with their work where functionalism and simplicity were the corner stones
for improving the welfare of the people. Today, objects designed and
manufactured in Scandinavia between the 1930s and the 1960s have become collectors items and are fetching increasingly higher prices at auctions. The products coming out of Scandinavia today are still well made and ergonomically sound yet equally beautiful, witty and colourful. It might be
that today's Scandinavian design products will become collectors items some
time in the future; today they are just beautiful and practical objects to
own and use.

For more information please contact:
Chrystina Schmidt (Marketing Director)
Telephone 020 7487 4767