I Saloni 2002: the international design showcase
now in its 41st year
Concomitantly with the Salone Internazionale
del Mobile, this years trade fair agenda also includes the kitchen
event Eurocucina, the office furniture show Eimu and the furniture accessories
show Salone del Complemento dArredo, all from the 10th to the
15th of April 2002.
Pavilion 9 is the venue for SaloneSatellite, plus major two parallel
events: GrandHotelSalone, an exhibit dedicated to contract furnishings
for the hospitality, and FTK, Technology for the Kitchen.
For the 41st year running, Milans April
Saloni shows will be opening with the latest and very best offerings
for the furniture and furnishings market.
The Saloni shows are an unmissable event
for the whole industry, states Rosario Messina, President of
Cosmit. The events are trend setters, rather than mere display
cases. And thats exactly what the trade wants the shows to be.
Operators, designers, journalists and, first and foremost manufacturers,
all converge on the Saloni with the most advanced and interesting new
developments in materials, styles, colors and markets.
Defined the world over as the Salone phenomenon,
the event thrives thanks to the unfailing courage of exhibitors who
come to the show not to sense market trends, but to make
them. A genuine act of faith that outlives the ups and downs of the
economy. This is what gives the Salone its competitive edge. It is an
event that makes the market instead of being made by it, as evidenced
by the growing number of applications from non-Italian manufacturers
wishing to join the ranks at the furniture industrys top event.
Messina goes on to add: The Milan fairgrounds
are stretched to the limit by the event: there are almost two thousand
exhibitors on hand, including 220 from 24 countries: 1,500 at the Salone
Internazionale del Mobile, 170 at Eimu, 150 at Salone del Complemento
dArredo and 130 at Eurocucina; the net exhibit space is in excess
of 195 thousand square meters.
Over 170 thousand trade visitors from at least 150 different countries
will be arriving along with 3,000 journalists, confirming that Milans
annual furniture shows are not just a routine appointment, but a unique
Messina has this to say about the individual events:
The Salone Internazionale del Mobile and Salone del
Complemento dArredo, situated in the same exhibit space, offer
products and prototypes for a wide array of domestic décors and
styles, from classic to design, and from contemporary to ethnic.
Visitors are looking forward to the two biennial
shows, Eimu and Eurocucina, both situated in the new Portello pavilions.
This edition of Eimu marks quite a departure, starting from its new
name, Eimu.2002 Comfort & Technology and an entirely new
format focussing on the two terms contained in the title. The changes
were the result of an interesting piece of research undertaken among
exhibitors, visitors, architects, retailers and journalists. Another
novelty is the Academy a series of five daily seminars featuring
experts from different areas of the industry, called upon to discuss
the themes of the show, comfort and technology, in fields as far apart
as psychology, ecology, advanced materials, sociology, architecture
Gianfranco Marinelli, coordinator of Eimu.2002
had this to add: This edition of Eimu has been radically revamped,
with a new and more active role for exhibitors during the Academy seminars.
And the approach will hopefully have visitors eagerly awaiting each
new editions special themes.
Messina underlines the importance of the other biennial event: Eurocucina
has now become Europes most important kitchen fair: the Italian
and international exhibitors taking part are unrivalled in terms of
In 2002 Eurocucina is also putting together a parallel event of its
own, entitled FTK, Technology for the Kitchen, which will showcase
new products, prototypes, concepts, ideas and previews of the kitchen
of the future.
FTK, Technology for the Kitchen can be found in Pavilion 9, the
only one open to the public at large every day of the show, together
with GrandHotelSalone and SaloneSatellite.
Now in its fifth edition, SaloneSatellite is looking better than ever,
according to Manlio Armellini, Managing Director of Cosmit. The
success of SaloneSatellite is proof that the Salone del Mobile is impervious
to the passing of time. Now 41 years old, the Salone certainly doesnt
look its age, confirming that Cosmits intuition was absolutely
spot on five years ago when it came up with the idea for SaloneSatellite.
Many of the designs presented at SaloneSatellite
are today in production: the exhibitors on hand at our trade shows,
the entrepreneurs, have now learned to set aside some time during their
hectic schedule to take a look at the selection of new ideas.
We are pleased to take so many young talents on
board, and they in turn reward us with their passion, commitment and
outstanding quality work.
SaloneSatellite is a special event: a real catalyst for ideas, messages,
designs and personalities from all over the world.
GrandHotelSalone is an exhibit that recreates a properly functioning
hotel within the showgrounds, featuring the best new designs and furnishings
for the hospitality industry.
In the words of the Chairman of Federlegno-Arredo, Rodrigo Rodriquez,
Cosmit must of course be acknowledged for conceiving and organizing
the event, but GrandHotelSalone also represents Federlegno-Arredos
first step towards seriously approaching the contract furnishings market.
The Italian furniture and furnishings industry, represented by the associations
that belong to our
federation, is acutely aware of the growing demand for furnishing products
designed for the hospitality sector both in Italy and abroad. In an
effort to muster their forces, we recently established the Contract
Inter-Association Project, with its own portal.
Lots of changes afoot for Saloni 2002. And as always, thousands of ideas,
products, objects and designs that the public at large will also be
able to admire on Sunday, 14 April.