|Beautiful parts of Sweden
The Swedish Furniture Industry Association (SMI) together with five prestigious Swedish furniture companies will be representing Swedish Design at the International Contemporary Furniture Fair in New York in May. The new leadership at SMI in conjunction as coming as an entity is an integral part in increasing availability of Swedish furniture in the U.S.
Swedish furniture designers and architects are famous for combining innovative engineering and ingenuity with quality, visual aesthetics and functionality. Swedish design reflects the essential role of a product, and a well-designed product creates added value. With a future workplace characterized by simplicity and the need for communication and creative meeting places, the need for ergonomics and flexibility is evident. A piece of furniture must stand the wear and tear of the eye as well as by use.
"We are delighted being able to bring Swedish design at its best to the American market.," said Nils Erik Engström, the new managing director of SMI. "Sweden has always been known for its sense of quality, innovation and functional design and this is what we are bringing to ICFF. I'm proud to see that such forward thinking companies as Källemo, Offecct, Swedese, Iform and Galleri Stolen represent Swedish design in New York."
The world's unquenchable thirst
for new innovative designs and the increasing need for flexibility,
mobility, functionality and comfort in today's society demands a great
deal from designers and architects. In order to satisfy the needs
of the discerning furniture connoisseur and facilitate the evolution
of furniture design, companies must think outside the box and be willing
to invest in international talent. Swedish furniture companies are
an excellent example of what the synergy between Swedish design concepts
and international designers can and have accomplished.