The Kinnarps Group, owned by the Jarlsson family, reported a turnover of over SEK 2 billion in 2002/2003. Despite the current economic downturn, Kinnarps has strengthened its market position and is today ranked as one of three largest companies within the European office furniture sector.
"The grim, long-term financial situation demands a new approach and structural changes. Our strategy means that the entire organisation is fully focused on satisfying our customers requirements for an interior design concept that encompasses the entire workplaces furniture and furnishing needs. Decisions and changes now being made are absolutely imperative if we are to sustain a market-leading position in a more competitive Europe. Further steps will be taken towards this objective," says Rolf Gustafson, Deputy Managing Director of Kinnarps.
100 interior design houses in Europe future knowledge centres in design and furnishings for public spaces
Kinnarps currently operates throughout Europe and large parts of the rest of the world. During the past five years, Kinnarps has invested in establishing strategically placed showrooms around Europe. This sales and distribution network gives us the resources to successfully market Kinnarps interior design concept.
Kinnarps has long held the position of market leader in the Scandinavian market for office furniture desks, chairs and storage systems. The new business strategy means that we will now adopt a comprehensive approach and offer our customers all-inclusive interior solutions. By forcefully investing in our collection, identity and communication, Kinnarps 100 interior design houses in Europe will become leading knowledge centres in design and furnishings for public spaces. Scandinavian expertise in design, ergonomics and workplace psychology is the platform for our development efforts. This incentive creates the conditions required for continuous growth.
"Our houses will inspire our customers and show them how interior decorating can advance and enhance their company profile their corporate image," explains Birgitta Skoglund, Sales Director at Kinnarps.
"We dealers feel very positive about this collection profiling. It enables us to adopt an all-inclusive thinking when dealing with future customers," notes Ola Björklund, Chairman of the Kinnarps Association of Dealers (KÅFI).
Kinnarps acquires brand with strong profile Materia
Kinnarps has acquired the design furniture company, Materia one of the industrys most noted and expansive brands characterised by a sound profile. Design conscious companies throughout Scandinavia and the rest of Europe can boast ownership of Materias expressive and functional conference furniture.
The acquisition of Materia gives Kinnarps a strong brand and essential cutting-edge competence within the areas of design and communication.
is a strategic acquisition. Materia is one of the most dynamic companies
in the furniture industry. It has its own sound profile, an excellent
repute on the market and is financially well managed one of the
few design companies to demonstrate both a capacity for growth and profitability,"
says Henry Jarlsson, Managing Director and owner of Kinnarps.
Materias success is accredited to design management
With a distinct and consistently executed design management, Materias founders architects SIR/MSA and industrial designers SID Kersti Sandin and Lars Bülow have in a brief time established a business that has warranted attention both in Sweden and internationally. Design and architecture are Materias cornerstones and permeate the entire business from working environments to products and communication.
Kinnarps Design Group
Materia is the substructure of Kinnarps Design Group design intense companies with product ranges that enhance and complement Kinnarps office furniture. Kinnarps Design Group creates a platform for public space furniture companies with dynamic profiles. The Group will consist of independent brands that collaborate but also each retain and develop their own specialities, cultures and identities.
"In addition to our acquisition of Materia, we own 49% of the shares in Klaessons Möbler as of last autumn and we plan to bind several strong design companies to the Group. The new collection complements Kinnarps office furniture and enables us to offer business customers and public administration a sound all-inclusive concept," says Per-Arne Andersson, Director of Finance at Kinnarps.
Famous architects appointed key roles in Kinnarps organisation
Architects and industrial designers Kersti Sandin and Lars Bülow, founders of the design furniture company Materia, will join Kinnarps in conjunction with the acquisition. Together with current Design Manager Rune Karlsson, they will be in charge of the Groups entire collection, design and identity issues. Design management will be elevated to senior management level. Sandin-Bülow will head the establishment and development of products and brands within Kinnarps Design Group and manage the cutting-edge profiling for some 100 interior design houses in Europe.
Kinnarps brings Swedish furniture design to Europe
"This is one of the most interesting assignments in the design and interior decorating industry. It is a thrilling challenge for me to develop our design management expertise full scale. Kinnarps is Scandinavias largest interior design group and has an enormous impact. We now have the chance to bring Scandinavian furniture design and interior decorating culture to Europe," says Kersti Sandin, soon-to-be Design Manager at Kinnarps.
Kersti Sandin has long managed several strategic assignments within the sectors of architecture, design and culture. Among other positions, Kersti is a board member of the Swedish Association of Architects, the Foundation for Swedish Industrial Design and Svenskt Tenn and a member of the government-appointed group for The 2005 Year of Design, Designårsgrupp för tillväxt och innovation.
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