Design your own sofa

In September, Fredericia Furniture will be introducing a completely new sofa, the brainchild of famous Argentine designer Alfredo Häberli. The sofa consists of five modules that can be combined in any way you like.

Whether your living room is long and narrow, a perfect square, or made up of oblique angles, the new Seracs sofa from Fredericia Furniture is certain to fit in perfectly. The new sofa system is made up of five separate modules that you can combine however you choose.

Seracs is the work of Alfredo Häberli, the internationally recognised Argentine designer who also created the Kvadrat textiles used to upholster the sofa modules. And of course you have a broad range of textiles to choose from. Every Seracs sofa solution is unique, and can be put together to create just right look for your home. It’s a sofa that is all about choice – and it offers virtually endless options to choose from.

Alfredo Häberli finds inspiration for his elegant, minimalist designs in everyday life – gathering impressions into themes so he can always draw on them if he suddenly finds a use for them in a new context. His products are so ingeniously simple, they can all be described in just a few phrases. One method he uses is to keep observing his work again and again throughout the process: “Observing is the most beautiful way to think. I am constantly discovering new things in a single object,” he says about his work.

The Seracs Sofa system will be unveiled at the Copenhagen Furniture Festival on 5–7 September, where Fredericia Furniture will be opening the doors to our beautiful showroom in Sankt Annæ Passage in the heart of Copenhagen. The fabulous textiles that Häberli has designed for Kvadrat will also be on display.

About Alfredo Häberli:
Born in Buenos Aires in Argentina in 1953, but moved to Switzerland in 1977, where he trained as an industrial designer at the Höhere Schule für Gestaltung in Zürich, graduating in 1991. Since 1993 he has had his own design studio, with his most famous works being the stripy porcelain he designed for the Finnish company Iitalla, furniture for Mosors and furnishings for stores such as the Camper store in Paris and the Kvadrat showroom in Milan. Alfredo Häberli has taught at design schools throughout Europe and the United States, and has participated at a host of exhibitions worldwide. He has also received a number of prestigious awards for his work.

See to learn more about these new works of furniture art.

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