Following its decision on 19.5.2021, the Council of Europe chose the Alvar Aalto Route – 20th Century Architecture and Design as the first in Finland among the prestigious Cultural Routes of the Council of Europe.
“The cultural route status promotes the international recognition of Alvar Aalto’s buildings and strengthens the significance of Aalto’s work as part of Europe’s cultural heritage. All the Aalto sites proposed as World Heritage Sites are also on the Alvar Aalto Route,” states Tommi Lindh, CEO of the Alvar Aalto Foundation.
The Alvar Aalto Route – 20th Century Architecture and Design covers more than 60 architectural sites in 27 cities in five different countries: Finland, Germany, Estonia, Italy and France. Potential Alvar Aalto sites can be found in a total of ten European countries, from Rovaniemi in Finland to Riola di Vergato in Italy, and from Reykjavik in Iceland to Vyborg in Russia. The application process for the Cultural Routes of the Council of Europe has now progressed from audit to certification. The sea route of St. Olav through the Turku archipelago is already part of the Cultural Routes of the Council of Europe, as part of the so-called Route of Saint Olav Ways, coordinated from Norway.
The Network of Alvar Aalto Cities established in 2017 promotes the vitality of cities, municipalities and regions through, for instance, tourism. Good collaboration and the production of services have already increased the positive visibility of tourist areas and the number of visitors.
“Obtaining the certification demonstrates wonderfully how extensive cooperation between small cultural tourism destinations is worthwhile. From the tourist’s point of view, it is optimal that all of Aalto’s architectural sites and related services can be conveniently found now and in the future at a single Visit Alvar Aalto website. Just as last summer, we expected domestic tourists to find local Aalto destinations that are interesting and can serve small groups safely. There are destinations almost everywhere in Finland,” states Noora Kiili, producer of the Alvar Aalto Foundation’s tourist route.
The Alvar Aalto Architectural and Design Heritage Tourism Route Association – the joint project of the Alvar Aalto Foundation and Network of Alvar Aalto Cities – was founded in July 2020.
“The aim of the association is to develop the operations of the tourist route and to promote tourism to destinations designed by Alvar Aalto around Europe and the rest of the world. All destinations and service providers that can be reached by the public in one way or another are welcome to become members,” states Heli Leinonkoski, the association’s director.
European cultural routes follow in historical footsteps
The Cultural Routes of the Council of Europe help the public become acquainted with the diverse cultural history of the Mediterranean, Alps, Danube and Baltic Sea regions through, for example, architecture and gastronomy. With five new routes added, a total of 45 routes have so far been certified by the Council of Europe. “The cultural history of the last century, as well as the Nordic dimension, is now being consolidated and recognized alongside old European themes, as Alvar Aalto’s architecture and design form a cohesive totality of modernist architecture,” again states Tommi Lindh.
The theme of the Cultural Routes of the Council of Europe must be common to at least three countries. The routes must promote the sustainable development of culture, international cultural and youth exchanges, and cultural-heritage education, as well as cultural tourism around the route. The agreement concerning the routes is based on the Council of Europe’s cultural and heritage agreements. “We see the spotlighting of cultural co-operation and Finnish culture in the context of the Cultural Routes of the Council of Europe as very important. It can also open up opportunities for developing tourism more widely,” states Anne Mattero, Special Government Advisor at the Ministry of Education and Culture. Finland signed the Council of Europe’s Enlarged Partial Agreement on Cultural Routes in 2018.
Launched in the spring of 2018 in connection with the Venice Architecture Biennale, the Visit Alvar Aalto online service currently serves Finnish, English, Russian and Japanese-speaking tourists. The project has received support from the Ministry of Education and Culture’s special grant for the commercialization of cultural tourism.
INFORMATION about the Alvar Aalto Route
Visit Alvar Aalto web site:
- over 60 Aalto sites, designed by Alvar Aalto´s architect office and open for public
- 30 tours, sold by 10 travel agencies
- 26 Alvar Aalto Cities
- Over 100 service providers
- 4 language versions (Finnish, English, Russian, Japan)
- Over 600 photographs
- launched on May 2018
- coordinated and produced by the Alvar Aalto Foundation
Visitor information
- app. 40 000 visitors and 100 000 page views / year
- most common languages of user: 41% Finnish, 24% English, 11% Japanese, 8% Russian, 16% others
- traffic source by country: 50% Finland, 11% Japan, 10% Russia, 5% USA, 3% United Kingdom, 1,7% Italy, 21,3% others
- traffic sources: 70% search engines, 15% direct traffic and 12% referring sites
Further information:
Alvar Aalto Route, Alvar Aalto Foundation
Producer Noora Kiili
+358 44 976 7810
noora.kiili@alvaraalto.fi
Alvar Aalto Foundation
Managing Director Tommi Lindh
+358 44 562 1625
tommi.lindh@alvaraalto.fi
President of the Cultural Route on Modern Architecture and Design Heritage
Administrative Director, City of Jyväskylä
Heli Leinonkoski
+358 50 365 4287
heli.leinonkoski@jyvaskyla.fi
Special Government Advisor
Ministry of Education and Culture, Finland
Anne Mattero
+358 295 330 313 / 50 344 2114
anne.mattero@minedu.fi
Alvar Aalto Route web service
visit.alvaraalto.fi