Swedish Midsummer Design Weekend 2015

Program June 25-27, 2015

Upon your arrival in Stockholm you will be welcomed at the airport by a committee. They will guide you to the train that takes you all the way to the front step of Radisson Blu Waterfront Hotel right in the heart of Stockholm. You will be given time to check in, freshen up or perhaps go for a stroll in the Stockholm city center. A casual welcoming dinner and drinks will be served at the hotel.

Day 1

Arrival in Stockholm. Check in at Radisson Blu Waterfront Hotel in Stockholm city center. Casual welcome dinner at the hotel in the evening. Meet the other guests as well as representatives for SMDW.

Day 2

Exclusive design tour to showrooms in Stockholm. In the evening a boat trip to the island Fjäderholmarna, the location of the classical Swedish Midsummer party.

Day 3

Guided (English and german) tour of Unesco World Heritage – The Woodland Cemetery. Lunch at famous “Operakällaren”


Five-stop design tour

All guests are divided into smaller groups and taken by bus to the different showrooms. A guide will take care of each group during the whole weekend – ready to be of service along the way. Each showroom stop will be one hour where we – the hosting design companies – share our stories and knowledge to give you a personal and unique design experience. Our aim is to inspire and give you a taste of our specialities. Lunch and snacks will be served at place.

Swedish Midsummer Party

After an inspiring day we will all gather for a boat trip to a traditional Swedish Midsummer Party in the archipelago. An evening filled with traditions, exchange, fellowship and a taste of Sweden at its best!

Tour of The Woodland Cemetery “Skogskyrkogården”

On the second and final day you will be offered a tour of Unesco World Heritage “The Woodland Cemetery”. Some of Sweden’s leading architects and artists were involved in the creation and artistic decoration of the cemetery.
Everything has been carefully thought out, down to the smallest detail. Cremation was gaining widespread acceptance during the early 20th century, and architects Gunnar Asplund and Sigurd Lewerentz took as their remit the design of a cemetery fit for this new age.
Taking the landscape and pine forest as their starting point, they designed a cemetery that focuses on the process of mourning. Their aim was to support the mourners in their moment of need – stirring feelings and thoughts and allowing them to give full expression to their emotions.
Skogskyrkogården is considered a shining example of the “designed experience”, meaning that the design is created around the visitor’s experience of the site.
Architect Johan Celsing designed the new crematorium at the Woodland Cemetery. In the architectural competition, the brick building was called “A Stone in the Forest” and it is well suited to the forest landscape. The facility opened in May 2014 and was awarded Sweden’s most prestigious architectural prize: the Kasper Salin Prize.


A personal invitation for selected international architects to travel to Stockholm to enjoy the Swedish Midsummer Festivities and discover the best Swedish furniture brands.