Fritz Hansen’s Choice 2017 – the Series 7™ Blossoms in New, Soft Hues
Fritz Hansen’s Choice 2017 is a new interpretation of Arne Jacobsen’s iconic Series 7™ that imbues the functional, minimalist Danish design form with the soft, feminine colours of Japanese cherry blossoms. The reimagined expression reflects Fritz Hansen’s continuous exploration of natural surroundings and the thorough understanding of materials for which the company is renowned.
The shell of this special 2017 edition is available in two colours – a deep-red merlot and a serene, pastel nude – developed and perfected over time in the Fritz Hansen design studio to match the new rose gold coating on the four-legged base. The fresh new colour pairings present Arne Jacobsen’s classic in a novel, softer light. This version is a limited edition.