Sense of colour – Louis Poulsen

Louis Poulsen is honouring Arne Jacobsen and celebrating the 60th
anniversary of his iconic design with a new and dynamic colour universe
for the popular AJ table, floor and wall lamps.

Colours have a physiological effect on us and stimulate our senses.
Colours can be used to separate, organise and label objects. In
addition to the black, white and pale petroleum, the new collection
consists of 7 colours: dark green, ochre, rust red, midnight blue,
aubergine and two grey midtones. The colours are closely linked to
Arne Jacobsen’s own universe and have been carefully selected on
the basis of how the colours best highlight the essence of the AJ
lamp.

“The AJ lamps are famous for their sculptural design. The new
colour collection consists of both classic and more contemporary
tones, which all share the trait of highlighting the design of the AJ
lamp itself,” says Idea & Design Director Rasmus Markholt from Louis
Poulsen.

Arne Jacobsen designed the AJ Table, Floor and Wall Lamps in 1957
for the SAS Royal Hotel in Copenhagen where they constituted an
integral part of the design concept of the hotel as a whole. The AJ
lamp has since become a world-famous design icon and one of Arne
Jacobsen’s most popular lamps.

“Arne Jacobsen was an aesthete to his fingertips, and it is no accident
that he was often given responsibility for the interiors of the
buildings he designed – right down to the smallest detail. He originally
dreamed of being an artist before choosing to train as an architect,
and his artistic talent and courage clearly shine through in both
his unique design idiom and his sense of colour. That is why we feel
it is in keeping with his spirit to update the AJ lamps with a range of
classic and inspirational colours,” adds Rasmus Markholt.

The design of the AJ lamp is based on a shade whose shape comprises
two geometric shapes: the cylinder (the socket) and the cone
(the shade). The lamp concentrates the light where it is needed, and
the design is ideal for use as both a work light and a reading lamp.
The unusual angles of the AJ lamp, along with the volume of the
shade and the circular hole in the foot, imbue it with a pro-nounced
sculptural quality.

The new colours will be available in stores from March 2017.

 

 

 

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