At a first glance, Roll looks like a traditional coat hanger, but there’s more to this character than meets the eye. There’s nothing ordinary about it. Roll is a coat hanger on wheels, shaped like a tree with its stem, crown, and roots. It’s inspired by the kingly giants of the forest, but also by a king on an entirely different stage. Louise Hederström, a designer based in Skåne, loves the king of rock ‘n’ roll, Elvis Presley. Roll doesn’t move like Elvis, but it can easily be moved from one space to another. Thanks to its 5 wheels, Roll can be used in flexible meeting rooms, lounge spaces, and every space in between where people meet. The wheel construction also makes cleaning easy. Roll is balancing on a thin branch between functionality and decor. Its’ austere, yet playful, giving character to every space. Roll with it.
Designer: Louise Hederström