The Product of the year in the Newcomers project is the smart and minimalistic folding table “Ola”. Designed by the designers Petter Danielsson and Oscar Ternbom. “Petter and Oscar are technically brilliant and work with a stringent design idiom. They are well worth the title of materia. newcomers,” says Lars Bülow.
Through the Newcomers project, Materia highlights every year young designers and develop their ideas for production and launching. The folding table Ola is in the spotlights in 2011. The table, which was awarded the first prize at the Interior Innovation Award at Imm Cologne in January, was unveiled for the first time in the Greenhouse at the Stockholm Furniture Fair in 2010. It is to be launched now one year later in Materia’s product range.
“This means that we can offer our customers yet another functional and elegant folding table. The fact that Ola already has been awarded gives an extra boost to Materia’s expansion on the international market,” says Lars Bülow.
Petter Danielsson and Oscar Ternbom have put a lot of work into giving the table a minimalistic finish whether it is folded or unfolded.
“We wanted to solve the practical issues that are often involved with folding tables. “Ola” is designed to allow you to fold and unfold the table without ever having to turn it upside down. In this way, it offers better ergonomic handling. And the tabletop lasts longer,” says Oscar Ternbom.
Danielson and Ternbom attended the Industrial design engineering program at Chalmers University of Technology together and went on to set up the Akka design studio.