Ten years ago, Swedish Design studio Form Us with Love, showed the first prototype of the Ogle light fixture to Swedish manufacturer ateljé Lyktan. A minimal pendant with a spotlight function, effectively a sphere and pipe, initially made for a hotel in Stockholm. ‘The prototype was just a simple but great idea — we came in with a spray painted ball on a string,’ John Löfgren, Creative Director at Form Us With Love remembers.
‘Form Us With Love presented a very strong concept from the start, whilst being pragmatic about it, which was key. I was impressed by how well thought-out the design idea was. It was evident that they had spent time analysing the result, something which we are always looking for,’ Richard Wegele, Managing Director at ateljé Lyktan, recalls.
The well received design was later produced by ateljé Lyktan and launched in 2009. After seven years in the market and thousands of light fixtures sold every year, the Ogle series is being revisited, in what could be seen as an extension of the original idea. Updated, in a die casted aluminum structure and a new lighting solution, the Ogle collection is re-entering the stage with leverage. Measuring only 90 mm, Ogle mini is also a proof of technical evolution as the sophistication of the fixtures allows for a neater, slimed shape.
‘Is is about adding dignity and layering abilities, the material adds weight, the technical upgrade brings exclusivity and the intuitive gear lever function allows for the eye to shift it’s gaze in a cluster of mini pendants,’ Löfgren explains.
ateljé Lyktan, a heritage light brand with production in Skåne, Sweden, uses it’s impeccable industry knowledge to execute an impressive number of bespoke, specially equipped luminary installations across the globe. Stretching a decade, Form Us With Loves collaboration with atélje Lyktan has been of significant impact for both parties. After the launch of Ogle, the lighting brand was looking for a re-positioning and Thomas Holm, marketing manager at ateljé Lyktan turned to the design studio. A rigorous strategic project began, transforming the traditional light supplier into an international design player. The work stretched over three years and included a ‘light laboratory’, a new communication platform and two new products, Hood and Plug Lamp, distinctly sharing sophisticated and transparent characteristics.
The manufacturer’s ability to adjust features to any environment, inspired the Swedish Design studio to return to the Ogle collection, implementing strategic design improvements.
‘We believe it is healthy to return to our own design. Revisiting the original idea, in this case, allowed for us to identify a new wall attachment and table solutions and look at the overall functionality with a fresh pair of eyes. As a result we have a collection which is easier to navigate,’ Löfgren concludes.
Understanding the market, atljé Lyktan and Form Us With Love, went back to look at the Ogle family, to critique and hack their own product effectively, making it better — smaller, stronger, user friendly and more versatile.
Ateljé Lyktan. SE-296 81 Åhus, Sweden
Tel (0)44 28 98 00. Fax (0)44-28 98 38
Besöksadress: Fyrvaktaregatan 7, 296 35 Åhus