On Friday 26 June, we introduce Note Editions – an online platform built to establish a connection between the our studio and users, providing direct access to special-edition, early releases of its latest designs. Note Editions will allow people to order special signature editions of selected products at the moment they launch – and, for the first time, give Note a channel through which to speak and sell directly to its audience.
Note Editions has been conceived in response to the widespread cancellation of international design festivals caused by the coronavirus pandemic. With Milan off the calendar, Note and the Danish furniture brand Labofa had nowhere to introduce the design world and the public to their bold and cheeky new chair family, Mallow. We decided to create our own online platform.
Note Editions is a single-product digital design fair and online shop that gives the public opportunity to buy a new design from the moment it’s released – rather than waiting months for it to make its way through the producer’s manufacture and distribution network.
Inspired by the approach taken by sport and fashion brands, where exclusive designs with special features, finishes or branding are launched to market for a limited time, every product showcased on Note Editions will include a unique element, such as a special-edition fabric or colour, and be supplied with a distinctive Note Editions tag.
Orders can be placed at note-editions.se, and the product will be dispatched directly from the manufacturer, with the Note team handling all aspects of the sale, the delivery and the customer relationship. Those ordering within Sweden can expect their Note Edition to arrive within a couple of weeks; international shipping will be available but subject to the customs legislation of individual countries.
The inaugural Edition is a lounge chair from the Mallow family that Note designed in its first collaboration with Danish furniture brand Labofa. Plush, playful and inviting, the chair is formed from an arrangement of rounded forms that resemble a plush pile of marshmallows – and are every bit as enticing.
Alongside its fun and floaty yet sophisticated aesthetic, the design of Mallow prioritises comfort and indulgence. Soft and generous, the back and armrests have a satisfying ‘give’ to them as you sit, moulding to the contours of the body, and the base is engineered to swivel or spin as you desire.
This version of the lounge chair is uniquely upholstered in a tactile special-edition fabric from Kvadrat’s Moss collection, selected by Note for the Editions platform.
The chair will be available to order exclusively from Note Editions starting Friday 26 of June. Other fabric finishes and its sibling designs (the Mallow sofa and smaller Mallow club chair) will be available later, as normal, via Labofa’s distribution network.
Photograph: Kristoffer Fagerström