Gotta Serve Somebody, 6 – 29 September 2018

Notko, design Hemmo Honkonen. Photo: Chikako Harada

Artek, Forbo Linoleum and Aalto University present designs for hospitality needs

For over 80 years Artek and Forbo Linoleum have worked together to produce many of Artek’s best-loved designs. To celebrate a relationship of such longevity, the brands invited a fresh generation of talent to create their own designs, all prototypes, from the two materials with which they are most intimately associated: wood and linoleum.

The designs are clearly in conversation with classic work by Alvar Aalto.
Rako, design Song Dayoung

Produced from all natural materials, linoleum has a tactile quality.
Notko, design Hemmo Honkonen

The participants, all students of the Aalto University Master’s Programme in Furniture Design, were challenged to create furniture that expresses the essence of hosting: trust, generosity and goodwill. Inspired by the Bob Dylan song, “Gotta Serve Somebody”, the brief asked the students to use wood and linoleum to create designs that remain in keeping with Artek values.

With the concept of service and hospitality lying at the heart of the collaboration, the designs are practical as well as beautiful. Leize, design Pedro Garcia Alcazar

To coincide with the opening of Helsinki Design Week 2018 Artek will host a project exhibition at the Artek Helsinki Store. The exhibition will display a wide variety of the designs, including serving trays, cabinets, coat hangers, and coffee tables alongside several material experimentations. With the exhibition, Artek seeks to answer the question posed by Helsinki Design Week: how can design be used to enhance trust and transparency? In keeping with the theme of Hospitality, Artek welcomes visitors to celebrate this special collaboration.

Gotta Serve Somebody

Artek Helsinki Store
Keskuskatu 1 B
00100 Helsinki, Finland

6 – 29 September 2018

Photos: Chikako Harada

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