Young Designers – Formex platform for young and unestablished talents will have a new layout and design this fall, August 24-27. Behind the new look is designer and architect Mattias Stenberg
“We want to improve the Young Designers area and have brought in architect and designer Mattias Stenberg to design an entirely new layout. We are also building a new café in the area with the new architectural expression,” says Christina Olsson, Project Area Manager for Formex.
The goal is to open up the Young Designers area toward the hall. The straight walkway will be broken up by stands that create an exciting graphical form, and a central square will function as a display window and as an entrance to the area itself.
“Visual exhaustion is not uncommon among visitors to the fair. We are therefore creating a zig-zag structure, which means that visitors must be more active when walking through the area. This will give the Young Designers area a clear profile while also allowing exhibitors and their brands the freedom to express themselves,” explains Mattias Stenberg.
Products that have not yet been produced by established companies are submitted as application for Young Designers. The same designer is allowed to exhibit at three different times in the area, but each must be with a new product. Adjacent to Young Designers is the Next Step exhibition, which is for exhibitors who have come a little further along in establishing their name in the industry. Young Designers is being organized for the seventeenth time and Next Step for the thirteenth time.
Formex will be held on August 24-27, 2016 at Stockholmsmässan.
Formex is arranged by Stockholmsmässan and takes place twice a year. It is the leading Nordic meeting place for new products, business opportunities, trends, knowledge and inspiration in the interiors industry. Formex welcomes 900 exhibitors, 24,000 trade visitors and more than 850 media representatives.