Motivation: The winner exhibited creative exploration of an underused natural material; and in particular, for the way they’ve used cork to produce a beautiful fabric that can be used to make products.
Designer: Form Us With Love and Johan Ronnestam
Motivation: The jury chose the winner for its attention to detail, expressed in the way the product is represented both at an architectural scale in the stand and at a micro scale by witty patisserie-style presentation within.
Best Product / Best Project
Product: NM& – A New Collection
Designer: Matti Klenell
Carina Seth Andersson
Gabriella Gustafson (TAF Studio)
Mattias Ståhlbom (TAF Studio)
Motivation: Based on the selection shown at the stand at the Fair the jury made the unprecedented decision to give the prize to the whole project NM& – A New Collection.
Many of the products on display could have won the best product prize in their own right, so the jury felt the only fair decision was to give the prize to the entire collection, and at the same time acknowledge the brilliant result of the incredibly successful collaboration that’s resulted in the NM& – A New Collection.