Bespoke Lounge makes stylish addition to product family by Roger Persson – Swedese

This autumn’s new product from Swedese is an addition to one of our existing product families. With their clean and minimalist look, Bespoke tables blend in with numerous different settings and are easy to combine with other furniture. The new lounge table is no exception. The table comes in several different sizes and designs that can be combined or used separately.


The first Bespoke table was designed by Roger Persson and went into production in 2010. The challenge back then was to produce a table with a simple, pared-down design, but that actually pushes the boundaries of what is possible in a sophisticated way.
-As part of the design process, we have placed considerable emphasis on the possibility of combining the tables in sizes and heights. It’s similar to a nest of tables, to encourage creativity. The streamlined design allows scope for this, said designer Roger Persson
Bespoke tables are characterised by their simplicity, but in the join between leg and top there is a small design element that distinguishes them from other tables. This detail has remained as a feature of Bespoke Lounge.


“We often describe our design philosophy as Sophisticated Simplicity.
Bespoke is an excellent example of this.”


-We often describe our design philosophy as Sophisticated Simplicity. Bespoke is an excellent example of this. To create a table this small and streamlined yet still stable requires both the designer and the builder to have a sound knowledge of furniture construction,” explained Mats Grennfalk, Product Development Manager at Swedese.

-There is a clear family feel to the range, and the new, low tables share the same fundamental concept as the previous ones. However, to achieve the same pared-down look they have been given other dimensions, Roger Persson explains.


Roger Persson was born in 1967 in Karlskrona, trained as an industrial designer at the University of Gothenburg’s Academy of Art and Design and has studied furniture design at the School of Visual Arts in New York. Since 2009 he has been managing his own studio, Roger Persson Design, which designs furniture and other interior design products. Besides Bespoke he has designed a wide range of products for Swedese.