Together with Designtorget, we are now launching six products designed by design students.
The collaboration is a chance for young designers to work with industry-related production during their studies.
-In this course we have been able to face reality in a different way, without the protective walls of the school. It’s been challenging but also great fun, says Annelie Wihlborg and Carl Folkesson, who together developed the GIRA hook.
Limited edition design
In the second year of the Design programme, students are tasked with creating a brand and producing a limited edition product manufactured by a local subcontractor. The course provides students with an understanding of materials and production methods and how to communicate with different professionals.
-“Communicating our idea as clearly as possible to manufacturers and producers, i.e. someone who is not our teacher or part of the school environment, has been one of the most challenging things. We’ve also worked on trying to keep an open mind and early in the process to some extent steer our product designtowards what is possible to manufacture efficiently,” they say.
Seven products in stores and online from 28 April to 29 May
The fact that Annelie and Carl chose to experiment with a hook was partly due to its small size.
-A wall hook can really exude so much personality despite its small size. But it was also important for us to make a product that would be accessible to as many people as possible. Since price is an inevitable part of that, we wanted to work on a smaller scale. We both felt that Designtorget is many times the shop to go to in order to find the product with that little “extra”, but which nevertheless doesn’t have to cost too much.
From 28 April, GIRA and six other products will be on sale in the Designtorget shop at Sergelgatan 20 in Stockholm and online for a month.