Alexander Lervik’s Floor Hanger is a graphically precise framing device for featuring rather than hiding clothes. An open wardrobe for use as an independent furniture element in any space, with the additional benefit of airing out clothing to avoid another wash cycle.
“I wanted to hang a lot of clothes in a small space, and then be able to find a specific jacket or shirt immediately. I also wanted to feature the garments, to give them an architectural enclosure with a clear and direct graphic identity.” Alexander gladly admits that his designs have a life of their own – the wardrobe has found its way into fashion stores where it frames a few rare items, and the homes of fashion addicts to show off their latest finds. The Atelier Collection also brings about a typological question: why hide clothes away in a wardrobe when you could use them as a fresh interior architectural device to reshape any space?
Apart from home, use the Atelier Collection in the office, lobby or restaurant to add elegant spaces for scarves, coats and jackets with hats on top. Take off your running shoes or boots and leave them on the soft coir mat. The Wall version is a perfect fit in any hallway, with the added benefit of the sill to hold phones, keys or even artwork.
For his design college graduation exhibition back in 1998, Alexander Lervik at the tender age of 26 had unknowingly hit on what was to become his winning concept. With his exhibition 10 stools 10 decades he had combined concept design, unlikely partnerships and innovations in what turned out to be his way in to the industry.
This three-way design approach is defining for Alexander Lervik’s almost 20-year career as one of Sweden’s leading designers, whose quest for innovation speaks louder than the passion for creating beautiful objects.
“I rarely get hung up on the details or art-for-art’s sake. What fires me is the desire to create a product based on a novel concept or invention. I see this as my forte, though some might see it as a failing in a designer”, says Alexander.