Svenskt Tenn

A unique exhibition at Svenskt Tenn, Stockholm, 3 February ­ 21 April 2003, in collaboration with StockholmNew magazine.

As a sharp and welcome contrast to the minimalistic design ideals of the 1990s, Stockholm´s interiors shop/gallery, Svenskt Tenn, is presenting a spectacular exhibition of Japanese folk art as the dominant feature in a series of rooms designed by architect Anki Linde. The exhibition will be opened on 3 February (during The Stockholm Furniture Fair) by Japan´s ambassador in Stockholm, Mr. Uchida.

“The Collector’s Room” is an exhibition in the true spirit of the late Estrid Ericson, the legendary founder of Svenskt Tenn, and its great franchise architect and designer, Josef Frank. In its way of using folk art as a leading element in modern interior design, “The Collector’s Room” also relates back to the ideals of several of the world´s greatest designers, many of whom have been devoted collectors of traditional folk art, including the likes of Charles and Ray Eames, Alvar Aalto, Hans J. Wegner and Finn Juhl.

The Japanese folk art objects ­ most of them from the island of Okinawa* ­ are from the private collection of Terry Ellis and Keiko Kitamura. Englishman Terry Ellis and his Japanese wife Keiko Kitamura are buyers for the famous Japanese fashion and design chain, Beams, which has recently opened a special Svenskt Tenn department in their new shop in the heart of Tokyo. Some of the furniture and fabrics presented in the three interiors, (bedroom, living room and dining room), are by Josef Frank, in production at Svenskt Tenn, while others are unique objects from the company’s archives.

Terry Ellis and Keiko Kitamura have designed the exhibition, in cooperation with London-based architect Anki Linde. Creative collaborators in the project are editors Christina Sollenberg Britton and Claes Britton of Stockholm New ­ the magazine which has also provided inspiration for the exhibition through its features on Okinawa and Svenskt Tenn in its two most recent issues (Stockholm New No.11 and No.12).

Those interested in interior design should not miss “The Collector’s Room”. We dare promise that it will be one of the most inspiring and groundbreaking interiors exhibitions of the early 2000s!

* The island of Okinawa is located in the China Sea, 2.5 hours’ flying time from Tokyo. It´s Japan´s smallest and most old-fashioned prefecture, where the traditional folk art culture lives stronger than anywhere else in Japan. With traditional knowledge passed down from generation to generation, Okinawan artisans have become world famous for their exquisite pottery, textiles, baskets and lacquerware, reflecting the natural spirit and colours of the Okinawan landscape. “We call it Chokan, meaning ‘direct information’,” says Shinman Yamada, a proclaimed “Natural Treasure” of Japan and perhaps Japan´s greatest contemporary ceramist. “It´s about not thinking too much, but allowing the beauty of the objects to pass directly from the eye to the heart.” A distinctive feature in Okinawan folk art is its non-artistic beauty, developed “unconsciously” over generations. Okinawan folk art has recently been discovered in a major way by international collectors, with pieces now fetching towering prices at the leading international auction houses. The exquisite objects in Terry Ellis´ private collection have never before been exhibited in public. (This information is from the feature on Okinawa in Stockholm New No.11. The entire article is available on

For more information, please contact
Yvonne Sörensen at Svenskt Tenn, telephone +46 (0)8 670 16 00, or
Ewa Wigenheim-Westman at menu pr, telephone +46 (0)8 650 00 80, E-mail:

Svenskt Tenn

Strandvägen 5 Box 5478 114 84 Stockholm
Tel 08 670 16 00 Fax 08 670 16 16.
Öppettider:vardagar 10-18,lördagar 10-16