from ECUADOR
Ecuadorian industrial design looking for its own space During these last years Ecuador has awaken a new esthetic, with the new generation of industrial designers. This contemporary, dynamic and audacious esthetic is presented by the creativity shown; that with enthusiasm gets to change the content and the continent of the spaces, the employment of objects and what we feel towards them. The expectation is such, that everything appears like a new development, from the excellence of the materialization of the objects, their ergonomics, materials, textures and the amusement they provide, the fantasy. The general tonic is the individuality in as much as it proposes the creation of models that give the answer to the necessity of having an identity, that makes us be closer to each other and at the same time makes us different. In this context we have Raúl Guarderas, Mario Arias, Sandro Giorgi, Rodney Verdezoto and Victor Molina, among other industrial designers that work in order to achieve and strengthen a space for the contemporary design in Ecuador. This country having thousands of years of design and other thousands of forgetfulness, summons and organizes the new proposals, taking into consideration its legacy with which the new generations struggle incessantly. Modern design is trying to rescue the sign of its identity, giving at the same time contemporary characteristics necessary for its employment and understanding. Objects with identity, understanding it as a feeling and a resource. Designs useful for the daily life, and at the same time they give an unique touch, and make out of that moment a different experience, pleasant, a party to the senses. Undertaking the challenge of designing in countries like Ecuador, creates additional technological challenges, that respond to the forms, structures and materials previously thought, that allow the economic and technical production. While designing we reach people emotions, due to the fact that the esthetic motivates, plays with the rhythm, the sensuality, the modernity and the tradition in creating the objects. Text: RMP / Translation: Nuria Moya/ Full text at http://www.trama.com.ec/T77/rev77.html ----------------------------------------------------------------------------------------------- back to the newstand
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