from ITALY
water PET bottle from trash to treasure design and recycling bottled water is the fastest growing beverage industry in the world. according to the international bottled water association (IBWA), sales of bottled water have increased by 500 percent over the last decade: 1.5 million tons of plastic are used to bottle water every year, unfortunately the recycling process is messy and inefficient. plastic bottle recycling has not kept pace with the dramatic increases in virgin resin polyethylene terephthalate (PET) sales, particularly for PET bottles. it's interesting to note how the last imperative in the ecological triad of reduce / reuse / recycle, has emerged as the one given prominence. the consequences of demanding an emphasis on the first — reduction of consumption and production — puts one on the path of confrontation with a system which seeking to function at maximum capacity, not minimum. last update: in august 2001 even perrier, world's leading bottle water company, moved away from the iconic trademark glass bottle, which for almost 100 years has set the design standard in mineral water packaging. the company launched a 50cl format in PET plastic. a close look at the myths about recycling shows they are being perpetrated less by those committed to ecology and more by those doing the most damage to the planet. plastics recycling only minimally reduces the amount of virgin resources used to make plastics. recycled plastic is a small percentage of what is manufactured and the amount is actually decreasing! even those active in administering recycling programs have come to recognize, for instance, that plastics consumption is actually encouraged by recycling! read more http://www.designboom.com/eng/education/plasticbottle.html back to the newstand	[ see more images ]
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