from ecuador

Ecuador Logo
The country has a new visual identity

The flag and the shield of a country are the most representative emblems for recognizing a nation among others. A year ago the Ecuadorian Government officially started a project for the creation of the new visual identity of our country. After selecting between professional designers of great experience, Max Benavides was chosen to develop this important project. A logo is made of two elements, the isotype or symbol, and the logotype or letters. The symbol is made up of four-color areas, a star, and located at the center the initial letters of the country&Mac226;s name, -E-. The star guides its four points to create 4 regions, the four cardinal points of the planet. This tries to transmit the idea that we are a country that exports its wealth. Its colors, Yellow, Blue, Red and Green represent each one of the regions that conform the Ecuadorian territory: Mountain range, Coast, Galápagos and Amazon. In addition, the color Yellow, Blue and Red allude to the colors of the flag, and the Green color resembles our uniqueness and our wealthy geography. The green is the corporative color that will identify us since now on. The group of elements that conforms the symbol make up the sun. This sun has our nation&Mac226;s characteristics, and it goes back to the pre-Columbian past of our people. The logotype is the element formed by letters with its own characteristics. The letters cross from left to right, through a white line that represents the equinoctial line that geographically locates and gives the name to our country: " Ecuador ". The Green color of the letters makes reference to our green country, in the ecological sense of its connotation. The marriage between the Isotype (sun) and the logotype (Ecuador), is the graphical symbol that will identify the country in every event or promotion of itself. Text: Esteban Salgado / Translation: Nuria Moya / Read the complete Spanish version at


III Design Biennial in Ecuador

The Third Design Biennial of Ecuador had the participation of Graphical Designers from all Ecuador, and an important international jury. It counted with the presence of Lex Drewinski, Pole-German poster designer, he is considered by the specialized critic as one of the best poster designers of the world; the Argentine architect and designer Roberto García-Balza, David Bishop, North American photographer and designer, the Japanese designer Motomichi Nakamura and the Cuban designer, Eladio Rivadull. The selection of the winning pieces, done by the international jury, was severe and several categories were deserted. Far from finding in this a reason for deception, we think that the criterion of these prestigious designers, leads Ecuadorian graphical design to an international panoramic. Therefore it has become a reason for reflecting about the future of this activity. The first great prize was for an editorial piece designed by Fabian Alvarez Delgado. It was catalogued as" Pablo Cardoso at the Millennium End " and the jury said: " It has a precise balance between the designer&Mac226;s presence and the artist&Mac226;s work. Which is an indispensable condition for an art catalogue. The designer&Mac226;s sensitivity for understanding the work of the artist, and presenting it. There exists a coherent and varied layout through dynamic proposals in every page. The rich textual wealth obtained through the work&Mac226;s respectful fragmentation. It is an excellent and well taken care graphical piece ".
Text: Antonio Mena / translation: Nuria Moya / Read the complete Spanish version at

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