from ITALY

works in progress
stores, offices, factories
new york, los angeles, san francisco
tokyo, terranuova, arezzo
(projects by herzog & de meuron and OMA / AMO - rem koolhaas)

prada -
via fogazzaro 36
from 2 march to 8 april 2001

prada's new show space of around 1,000 square metres,
which opened last autumn for the collections, exhibit some of
the elements that are going to make up the individual projects:
drawings, samples of experimental materials and clours,
photographic images, posters, models, full- scale reproductions
of structural components and furnishings, slide projections,
video tapes, films.
the idea behind the exhibition is to display the conceptual stages
of the different projects by the association 'H&deM' /
herzog & de meuron (basel 1978),
founded by jacques herzog (basel 1950) and
pierre de meuron (basel 1950)
and 'OMA / AMO', office for metropolitan architecture
(founded in rotterdam in 1975) and headed by
rem koolhaas (rotterdam, 1944)
for prada shops, offices and industrial structures
around the world.
more details:

a short preview of the 'salone del mobile',
very special events during the milan furniture and lighting fair in april 4-9
selected by
(from march 12 there will be a daily updated programm)

during the week
the fair/ cosmit
with salone satellite - young design / fair pavilion 9
and the exhibition 'iMade® 2001' / fair pavilion 9
and the exhibition 'made in italy1951-2001' / triennale

10 INTERNIcafé designed by famous designers and placed in ten
strategic points in the city

april 3
7 pm. - 11 pm. cappellini opening / superstudio
'exercises with another material' by ettore sottsass for corian

april 4
6.30 pm. moroso cocktail / showroom

april 5
7 pm. 'il sapore del design', recipes by famous designers / istituto europeo di design.

april 6
7 pm - late 'is it a bathroom...' / quid / accaierie riva
11 pm - 4 am <<<< D E S I G N B O O M A N D C O R E 7 7 P A R T Y >>>>
you'll meet the international newsstand contributors
designers and the design folk
as entry is by invitation only, from march 12th you can sign up to be on
the guest list at

back to the newstand

L.A. prada store (OMA -AMO)

prada production center, terranuova, arezzo
by herzog & de meuron
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