THE NEW VOLVO S80 WINS
The new Volvo S80 has won the 1999 European Automotive Design Award.
The organisation Designers (Europe) emphasises that the Volvo S80 represents a radical change without breaking the continuity of Volvo design. Designers (Europe) writes:
"The Volvo S80 has been more successful in synthesising the past and the future than any other new car in 1998. It integrates the typical Volvo design features, such as a classic grille and large headlights and at the same time provides a new concept of a prestigious four-door saloon."
This is the second design award for the Volvo S80. In November 1998, the Volvo S80 won the luxury car class in the Automotive Interior of the Year Awards, presented by the American car magazine Inside Automotives International. On top of this, Peter Horbury, Design Director at Volvo Car Corporation was named "Designer of the Year" by the British magazine Autocar.
A modern blend of innovation and tradition
Blending innovation and tradition in a distinctive fashion is the key to success for the new Volvo design language, which made its debut in the environmental concept car ECC in 1992.
Since then, the new Volvo design has been expressed in a number of models, from the compact Volvo S40 and V40 to the two-door Volvo C70 coupé and convertible and the Volvo S80. They all pay homage to the past with a modern design that move the aesthetic forward.
"The strong shoulders and the pronounced V of the bonnet are classical Volvo signatures which have been taken even further with the S80, "says Peter Horbury. "The S80 has an identity connected to the Volvos that have been without being sentimentally retro. I am very pleased when people look at the car and say I know its a Volvo, but Im not sure why. There is a subconscious recognition."
Dramatic from the rear
The big tail lights is another of the distinctive features in
the Volvo S80.
Form follows function
"If its not functional it cant be beautiful" is another Volvo expression. This is also emphasised in a large number of features in the Volvo S80. Peter Horbury adds:
"Modern car buyers can match intelligence and beauty. There is the aesthetic appreciation and the urge to buy quality instead of quantity. Since the cleverness is in the function of the car, the Volvo S80 becomes an extremely competitive choice."