leading trade fair within decorating, design and gifts is arranged twice
a year by Stockholm International Fairs. Next spring´s fair has
the all embracing theme of "pattern of life". In the last couple
of years, patterns have become an increasingly important trend within
the interior decorating industry.
Of all the latest seasons interior decorating trends, one is particularly
striking and universal: patterns. Patterns have spread to the extent that
they can be found represented in all current trend themes. Whether we
decorate romantically, playfully, austerely or baroque inspired, we cannot
avoid flowers, stripes, checkers, abstract patterns, photographic prints,
reliefs etcetera. The patterns can be printed, woven, laser cut, they
rise out of carpets and are blasted in glass. Formex has taken note of
this new world of patterns and thus made the theme of next year´s
spring fair "pattern of life". In the entrance hall, there will
be a large exhibition inspired by this theme, created by Marge architect
group in collaboration with Paula Malm AB.
- The visitors will be confronted with all different kinds of life patterns
throughout the fair, says Maria Strandberg, event manager of Formex. After
all, the way we decorate reflects how we live. This fair´s inspirational
exhibitions will cover the children´s room and the kitchen, where
we often show what kind of life we live.
Interior decorator Karin Mannerstål, known from the Swedish TV programme
"Äntligen hemma", is given free hands to decorate a children´s
Lars Eriksson, the man behind the company Kring mat and a designer of
food experiences, creates a kitchen exhibition with focus on the kitchen
as a meeting place.
- The ostentatious, ultra designed kitchen, in which no one cooks, does
not seem interesting anymore. On the other hand, we would like to see
a kitchen that works as the new living room, where we not only cook but
work and spend time together, says Maria Strandberg.
Jan Rundgren, creative director of the Swedish Fashion Council will also
be showing patterns in the trend exhibition.
Formex is Scandinavia´s leading trade fair within decorating, design
and gifts. Approximately 600 exhibitors fill two halls (halls A and C)
to a total of 45 000 gross square metres. Formex´s spring fair usually
attracts 18 000 buyers, designers and other people within the trade.
For further information, go to www.formex.se
or contact Imke Janoschek, press officer, email@example.com,
phone +46 8 749 52 94.