Signs of Sweden
Design is a universal language. It´s quite remarkable that the signs of tiny Sweden are clearly readable in this boundless global vocabulary of shapes and forms. Simplicity, functionality, modesty, honesty, respect for the material, blond wood, open space, light color scales, clean lines, closeness to nature these are just some of the distinctive features that have come to be associated worldwide with a Swedish, or should we say Scandinavian, or, even more apt, Nordic design tradition.
The hallmark of superior Nordic design is that there is always a quality that goes deeper than surface and decoration innovative function, a subtle, solid elegance, even a holistic philosophical dimension that isn´t offensive or extravagant, but subdued, for the user to discover and value with time.
Signs of Sweden is a mutual international marketing label for four renowned independant interior design companies from the south of Sweden Blå Station, Iform, Källemo and Materia. We are all contemporary and international in our design philosophies, but also deeply rooted in something we like to regard as a genuine Swedish design tradition.
There is much that separates our individual companies from each other. In fact, we´re fierce competitors. Still, there is still more that unites us, more values that we share toghether. So we cooperate. This to is the Swedish way.
Our products are designed not merely for the eye, but for the brain, the heart and the soul. They´re built for lasting, durable quality, esthetic as well as functional. We invest great care, devotion and innovation even in the smallest details of the most humble, seemingly insignificant objects. It´s never just about what you see on the surface. You can "peel" our products, layer by layer, discovering new values of beauty, care, function, humor, and good spirit as you wear and use them in your own environment.
These are features
that we like to read as Signs of Sweden.