A NEW SEASON OF FURNITURE AT
SCANDINAVIAN FURNITURE FAIR 2002


The arrival of spring in the Nordic countries also heralds the start of one of Scandinavia's leading furniture events - Scandinavian Furniture Fair - being held at the Bella Center, Copenhagen, from 1-5 May 2002. As of the middle of March, 302 exhibitors had registered for the fair. Of the exhibitors, 251 are Danish, while 51 come from abroad, from 20 different countries: Sweden, Norway, Germany, Italy, Finland, the UK, Estonia, Lithuania, Turkey, Bangladesh Thailand, Nepal, Vietnam, Malaysia, Egypt, Ghana, Mozambique, South Africa and the USA. This information comes from the organisers of the fair, the Association of Danish Furniture Industries.

Focus on design and office furniture
Design furniture, contract furniture and office furniture will be some of the key areas at Scandinavian Furniture Fair 2002. Approx. 120 of the exhibitors, who are prominent in these areas, will be exhibiting in the "Office & Design" section in Hall H and at Scandinavian Trade Mart on the first floor. Amongst the manufacturers of design furniture will be Fritz Hansen, Louis Poulsen, Fredericia Furniture, Kvist Møbler, Hansen & Sørensen and Getama, to mention but a few, while the exhibitors of office furniture include names such as System B8, Kinnarps, SIS, Edsbyverken, Labofa and EFG Partner. Many architects, retailers, head buyers and others who are professionally involved with interior design solutions are expected to visit the Bella Center.

Concept & Lifestyle
In the Center Hall - designated "Concept & Lifestyle" - a number of producers of life-style oriented furniture, will be presenting their ideas for this year's trendsetting designs in modern home furnishing. Here, you will find names such as Innovation, Hammel, Träspecialen, Lind Møbler and Bahnsen Collection.

The rest of the exhibition area in the Bella Center, i.e. Halls B2-B6 and C1-C3, will mainly be occupied by exhibitors specialising in a wide range of furniture for the home: upholstered furniture, dining and living room furniture, bedroom furniture, storage furniture, the home office, children and young people's furniture and furnishing accessories. International players, such as Tvilum-Scanbirk, Skovby, Gangsø, Skalma and Brunstad, will feature prominently in these sections of the fair.

Talent zone with design ideas
At the exhibition's 'talent zone' in Hall H, 30 up-and-coming furniture architects and design groups in the industry will be showing their ideas for new furniture and furnishing products. The talent zone attracts not only the press but also many in the industry, who find fresh inspiration here for design ideas that may eventually develop into fully-fledged products. There have been several examples in the past of young furniture designers who got their breakthrough thanks to having a stand at Scandinavian Furniture Fair.

Extensive programme of events
Scandinavian Furniture Fair is the Danish furniture industry's leading forum for the exchange of professional inspiration. There will be an extensive range of lectures at the Focus stage in Hall H on a wide range of interesting subjects and with competent speakers, who will be introducing exhibition visitors to the latest achievements and current issues in furniture design, branding and marketing, office and home furniture, and many other themes, as can be seen from the programme under "Activities & Events".

Prize presentations
Scandinavian Furniture Fair is also a centre for events that honour and pay tribute to outstanding Danish furniture designers. Much interest is focused on the presentation of the "Furniture Prize", which, at DKK 100,000, is one of Denmark's biggest design prizes. Who the lucky winner will be in 2002 will be revealed during the opening of the fair on 1 May.

There will no doubt be just as much interest in the selection of the winner of the design event 'A chair for the Crown Prince'. Five Danish furniture designers - all of them in the same age group as Crown Prince Frederik - have each entered a design in the event for creating a chair which, in idiom and style, epitomises the Crown Prince and his generation. A jury of people in the same age group will select the winner on 1 May at 10.00 in the presence of the Crown Prince himself.

In addition, the Copenhagen Cabinetmakers' Guild will present the 'Cabinetmakers' Prize' and, finally, the interior design magazine 'Bo Bedre' will award its furniture prizes on the third day of the fair.

Exciting events on the public open day
On the last day of the fair, Sunday 5 May, Scandinavian Furniture Fair will open its doors to furniture-interested consumers, who will be able to acquaint themselves with the latest trends in home furnishings, which may be on their way into the shops. Apart from enjoying the new furniture, visitors can participate in a number of events. The experienced auctioneer Hans-Jørgen Eriksen will be holding a furniture auction, in which the public can bid for a selection of the furniture exhibited. The public can also vote for their favourite piece of furniture at the fair - and win attractive prizes. Further, interior architect Lone Barslund of the magazine 'Bo Bedre' will be giving concrete furnishing advice. Finally, the dance group Cirk will be performing the chair ballet 'Non +'.

For further information:
Contact Director Keld Korsager,
The Association of Danish Furniture Industries.
Telephone: +45 70 26 81 11, e-mail: kk@danishfurniture.dk