|10-Gruppen, 10 Swedish Designers, was
founded in 1970 by 10 young textile artists and
designers. All of them had worked in the
traditional textile industry and all of them had
experienced having their designs considered too
extreme and too "difficult to sell".
10 members rallied around a common goal where the
most important idea was to partake in production,
from the initial sketch to the finished printed
fabric. Their first collection was shown with
great success in 1972 at Sverigehuset in
Stockholm. The designs were printed by Borås
Cotton on cotton yardgoods 150 cm wide.
Borås Cotton is still the sole manufacturer
of their collections. After more than twenty
years and more than twenty collections the group
still maintains the same sense of quality,
originality and high artistic standards.
10-Gruppen has exhibited in New York,
Paris, Japan, Latin America, London, Venice and
Berlin, as well as in all of the Scandinavian
countries. They have designed several textile
collections for IKEA, and have created wallpaper
for Duro Wallpapers.
The group runs their own shop on Götgatan 25
in Stockholm. They design textile collections as
well as plates, bags, toiletry cases and other
articles, and continue to expand their wholesale