Swedish Designers, Thirty Years On
Thirty years ago, ten Swedish designers banded together to launch a company producing printed textiles with an emphatically artistic flavour. Ten individual textile designers, exhausted by the reluctance of the late-1960s textile industry to promote ambitious design, took their bull by the horns and formed Ten Swedish Designers in 1970. Working together proved stimulating - and they retained control over their patterns from sketch to print to marketing.
In 1987, the Ten were reduced to five; today to three: Birgitta Hahn, Ingela Håkansson and Tom Hedqvist. Ten Swedish Designers quickly made a name for itself and was successful both at home and on a wider market abroad. Each member has a distinctive style within a common aesthetic framework. Their co-ordinated collections present brashly coloured, graphically powerful patterns, printed by Borås Wäfveri. Collections have been produced for IKEA, Rörstrand and others. Several designs have gone to wallpaper, produced by Duro. Their textiles have been been used to conceptually renew furniture and interior design, as well as for clothes and a rich variety of functional small objects.
Ten Swedish Designers
has promoted its collections with its own, arresting posters. Through
decorative art and printed fabrics, they have eased access to the
design language of modernism accessible for all.
Handbags, The Music Collection,