Pressinformation February 2008
Wow! Hush! Aha!
Three up-and-coming Swedish designers represent Materia at Stockholm
Furniture Fair 2008. Carl Öjerstam shows an easy chair made to
act as the epicentre of the room. The winner of the 2008 Guldsyrsan
Award, Sigrid Strömgren, presents a table which, despite
or thanks to its discreet appearal, serves as a talking piece.
Frida Ottemo Källström makes her debut with a rocking stool,
which activates most human senses. Three ambitious designers, each
with an individual expression, who together materialize Materias
meeting concept, underlining the thesis that playfulness and function
go hand in hand. Ideas materialized.
Wow! The notion of being in the midst of
Omni easy chair, stool, table
Design Carl Öjerstam
Industrial designer Carl Öjerstam offers a subtle surprise: an
exquisite easy chair, firmly anchored on four legs, yet rotating 360°.
Omni is an intuitive feeling linked to a form, the notion of
being in the midst of things, as Carl puts it.
The name means radiating around. The idea, as with most
of Materias sitting furniture, is to combine active sitting
with keeping in touch.
Imagine a hotel lobby furnished with numerous sitting groups.
A bunch of guests enter and sit down. First they talk to each other
across the table, the next moment they turn around to admire the view
or address someone at the neighbouring table.
The built-in movement underlines the form and helps the architect
form a graphic room.
Hush! Silence takes form.
Silent Whisper table
Design Sigrid Strömgren
Sigrid Strömgren earned a masters degree in design from
The School of Design and Crafts at Göteborg University in 2007.
Her specialty is to integrate audio aspects into furniture design.
Not dampening the sound, nor isolating the ear, but going straight
to the source of the problem and preventing noise from arising in
the first place. That is the ingenious idea of Sigrid Strömgren,
now realised by Materia in the Silent Whisper table.
It is ironic, isnt it, that spaces intended
for relaxation, conversation and personal meetings are often the noisiest?
The selected materials basically halve the sound generated (a 10 dB
reduction) compared to ordinary laminate structures. The tabletop
is unique in the sense that it gets to the root of the problem. Unlike
ordinary sound absorbers, which primarily dampen lingering tones,
Sigrids solution prevents noise from arising in the first place.
The secret? The top layer of laminate conceals a vibration
material that basically eliminates production of sharp sounds. The
down your coffee cup and pay attention! Sigrid says.
A patent is being sought for the design, which now has been realised
in cooperation with Materia, and which earned her the 2008
Aha! A stool that engages body and senses.
Limpan rocking stool
Design Frida Ottemo Källström
Swedish designer and architect Frida Ottemo Källström
earned her masters degree from Stockholm University College of Arts,
Crafts and Design in 2006. As a designer she has an eye for artefacts
I want to offer eureka experiences. Nostalgia and creativity
makes a good team. I take old things and give them new functions,
Frida says. The banana seat Limpan which she has designed for Materia
is a typical example.
Old bicycles fascinate me, that is what gave me the idea of
developing another sitting tool using this theme. Imagine riding through
the countryside on a banana seat, or rocking through the landscape
of an office! Frida says.
Limpan is intended for active sitting, thus fitting naturally into
the Materia meeting concept. The design language is light and playful.
The rocking movement activates the body and helps release tension.
Furthermore, it engages both halves of the brain, thus stimulating
Frida was first acknowledged at Salone Satellit in Milan 2006. A design
reporter described her as one of those project hungry young
designers who set out along her own course. Limpan is the first
design object of hers to be taken into production.
Materia AB. Box
340, SE-573 24 Tranås
phone: 0140 - 38 56 00. fax: 0140 - 38 56 01