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Iittala’s Neo – cookware with attitude
In addition to homeware, Iittala also offers superior design for food preparation. Iittala’s new range of pots, Neo, has been designed by one of the foremost design and architectural offices in Scandinavia, Claesson Koivisto Rune. As a result, the new Neo is exceptionally distinguished, ergonomic and of lasting Iittala quality.

IIttala’s cookware selection includes some significant milestones from previous years, too. The Timo Sarpaneva cast-iron pot, a wellknown design icon the world over, dates from 1960 and is still in production. In 1998, Iittala launched the Tools range, designed by the renowned Swedish designer Björn Dahlström. Tools has gradually become a classic of its time – and a must for thousands of passionate

Superior architecture and design
Claesson Koivisto Rune is a Swedish trio with a great international reputation and an extensive bibliography of remarkable projects. Unlike others in the field, they combine high profile design and architectural commissions. Each project, whether it is small mirrors or cutting boards for Boffi (“Mercury” and “Angle”) or a large Culture House (“Sfera Building”) in Kyoto, Japan, is imbued with their distinctive and individualistic design philosophy – once called “Emotional Functionalism, Emotional Modernism” in an article on Claesson Koivisto Rune by Nam Soo Hyoun and Thomas Hoppe (Architecture and Culture, 9/2002).

Project NEO with Iittala
Mårten Claesson, Eero Koivisto and Ola Rune tell us how they enjoyed co-operating with Iittala in the Neo project, although it had its challenges. - - “We knew that Iittala is the world’s finest manufacturer of well-designed pots, pans, cutlery, plates, glasses – anything for your kitchen. Famous modernist designers such as Kaj Franck, Alvar Aalto and Timo Sarpaneva are still in Iittala’s collection – all strong icons of Scandinavian design”, says Mårten Claesson.

- “We were well aware of Iittala’s prominent position in the markets and knew, of course, that the very best was expected in terms of design. We found that any new product at Iittala is planned, evaluated and tested rigorously to a degree unparallelled by any other manufacturer that we had met so far. In the Neo project, not a stone was left unturned when it came to function, ergonomics or design”, continues Eero Koivisto.

Human touch in cooking
Claesson Koivisto Rune has designed both private homes and kitchen interiors, like Ingegerd Råman’s home and studio in Sweden. They have their own particular views on today’s kitchen design:
- “Cooking can be a precise exercise. Current kitchen design and the materials used in kitchens often resemble laboratories. But it’s people who do the cooking, and food is not boring or scientific. It’s organic. It’s human.”
- “So we made it our mission to combine these two opposites. Our working name for this project became “organic precision exercise”, says Ola Rune.

The Neo pots have a unique ergonomic feature that also became the aesthetic feature. They have “open” handles that turn down with a slight outward angle. Handling an empty pot is never a problem. But a pot filled with boiling water is something else. With the new type of handle it is easy to use both hands to control lifting, carrying and pouring.
- “These handles are better suited to the natural position of your hands. And it has all been thoroughly researched and tested with prototypes – needless to say”, Koivisto explains with a smile.
- “The outsides of the handles are flat and straight to match the geometry of the pot. But the inside of the handle is rounded to sit softly in the hand.”

Different materials call for different dimensions. Each object has its own particular purpose.