Press release
Fredericia Furniture at Copenhagen International Furniture Fair 2005

New collection strengthens
Fredericia Furniture’s profile

When Copenhagen International Furniture Fair 2005 opens its doors, Fredericia Furniture A/S will be there with a collection that emphasises both the classic and the innovative sides of the company’s profile.


Fredericia Furniture’s new collection is a magnificent merging of past and present. Børge Mogensen’s popular spoke-back sofa and Thomas Pedersen’s audacious, funky StingRay rocking chair are two of the more extreme milestones in a timeline that forms the backdrop
to Fredericia Furniture’s stand at Copenhagen International Furniture Fair from 19 to 22 May.


The 60-year period from the spoke-back sofa to the rocking chair includes a great number of strong design icons from some of Denmark’s best known furniture designers: Hans J. Wegner, Nanna Ditzel, Cecilie Manz, Niels Jørgen Haugesen, Hans Sandgren Jakobsen, Rud Thygesen and Johnny Sørensen, Foersom and Hiort-Lorenzen – to name but a few.
Common to them all is that they have set new standards for Danish design, and their furniture, regardless of age, remains among the most sought after on the international market.

Stronger, not bigger

The retrospective exhibition depicts a company that during the past year has consolidated its position on the designer furniture market. At the end of last year – and 50 years after Andreas Graversen acquired the equity capital holding in what was then A/S Fredericia
Stolefabrik and laid the foundations for the present company - Fredericia Furniture took over the furniture collections of Kvist Møbler and Mobili.


This has strengthened Fredericia Furniture’s collection on both the classic and the innovative sides. In part, the acquisition of the popular Shaker chair J39 has enabled the Fredericia company to consolidate its position as the leading producer of Børge Mogensen’s acknowledged classic, and in part, the company’s future oriented profile is emphasised by innovative furniture such as Christina Strand’s Rex chair and Thomas Pedersen’s Sting-Ray rocking chair.
“This marks a significant expansion of our product range and is a step towards further strengthening Fredericia Furniture as a brand,” explains Managing Director Thomas Graversen, emphasising that the acquisitions have served to make Fredericia Furniture’s own
collection stronger, not bigger.
He continues: “We have utilised the expansion to establish a clearer focus and introduced several more well-known, sought after products – so-called ‘high runners’ – that have become well established on the market. This has enabled us to rank our products and concentrate
on the truly interesting pieces.”

Improved market position

Not only have the takeovers increased turnover by 50 per cent and placed this rapidly expanding company firmly among the biggest Danish furniture designers, but they have also contributed to a significant strengthening of Fredericia Furniture’s position on the international designer furniture market.

Managing Director Thomas Graversen estimates that annual turnover will reach about DKK 110 million. In addition, he expects to achieve a sales synergy from combining the three collections.
“On the export market, the respective strengths of Kvist and Fredericia Furniture have been in different areas,” he adds, “so they complement each other well.”

New products on display at the stand

Nanna Ditzel is represented at the stand with her characteristic Trinidad chair, which ranks among Fredericia Furniture’s biggest recent successes. Also, in connection with Copenhagen International Furniture Fair 2005 Fredericia Furniture is to unveil an entirely new item of waiting furniture.
In her own way, Ditzel can thus emphasise the point of Fredericia Furniture’s new collection: Good design does not age.

Further information is available from
Mette Mulberg, Fredericia Furniture on tel. +45 7592 3344, e-mail to mm@fredericia.com or via our website at
www.fredericia.com