Fredericia Furniture takes over Kvist Møbler
At the beginning of next year, Fredericia Furniture A/S will take over
the entire furniture collection from its associate Kvist Møbler
A/S. This will signify a marked strengthening of Fredericia Furnitures
position on the design furniture market in a move that will group the
best-known Børge Mogensen furniture under one roof.
The Shaker chair comes home
Furniture, the company whose name is inextricably linked with Børge
Mogensen design, now includes what is perhaps the furniture designers
best known chair in its collection: the perennially
popular J39 Shaker chair a classic chair found everywhere from
canteens and conference rooms to churches and private homes. The Shaker
table, which complements the chair, will in future
also be available from the family owned Fredericia company.
will come about on 1 January 2005 when Fredericia Furniture takes over
the furniture collection from Kvist Møbler A/S, a takeover which
in one stroke will increase turnover by 50 per cent.
Comments Fredericia Furnitures managing director Thomas Graversen:
This is the fulfilment of a long cherished wish. The collaboration
between Børge Mogensen and my father, Andreas Graversen,
laid the foundations for Fredericia Furniture as we know it today. So
it means a great deal to us to bring together production of the most important
Børge Mogensen classics under one roof.
position on export market
The takeover means a marked strengthening of Fredericia Furnitures
position on the international design furniture market. Annual turnover
will be in the region of DKK 110 million and in addition Thomas Graversen
foresees a sales synergy resulting from bringing the two collections together:
On the export market, Kvist Møbler and Fredericia Furniture
have their strengths in different geographical locations. In countries
where one collection has had difficulty establishing a foothold, the other
has done well and vice versa. They will supplement each other well.
Thomas Graversen is also delighted that the takeover opens up opportunities
for collaboration with several particularly active furniture designers,
from rising young prospects to established talents names such as
Christina Strand, Tom Stepp, Johannes Foersom and Peter Hiort-Lorenzen.
Tom Stepp is the man behind the Funk stacking chair, while Christina Strand
has designed the Rex chair, which won the competition A Chair for
the Crown Prince in 2002.
Commitment to innovation
Thomas Graversen sees the new design products as an important supplement
and an essential challenge to the classics in the expanded collection:
In recent years Fredericia Furniture has nurtured a
fruitful collaboration with a number of young designers who have to a
large degree helped characterise our profile. Although based on tradition,
we feel it our duty to dare to take chances and in so doing contribute
to continued innovation in Danish furniture design.
The collection which Fredericia Furniture is taking over is that of an
associate rather than a competitor. The Kvist Group is one of the Fredericia
companys largest suppliers, producing among other things the moulded
shells for Nanna Ditzels Trinidad chair. The Kvist Group will continue
to enjoy the position of preferred supplier to northern Europes
best design furniture producers including Fredericia Furniture.
Says Michael Kvist: I am pleased that our collection is going to
Fredericia Furniture. It is a natural extension of our collaboration,
and it is good to know that our furniture will have a new home
with a company which truly appreciates design.
The new, expanded furniture collection will be on show at Fredericia Furnitures
showroom in Sct. Annæ Passage, Copenhage n from 1 January 2005.