This exhibition faces the early, sensuous childhood experience that dwells in the subconscious and affects the personal preferences of certain materials and objects. Trapholt has invited one the world’s most prominent trend forecasters, Lidewij Edelkoort, whom here defines 10 distinct fetish themes she sees emerging in design. She selected 100 of the hottest names on the global design scene to participate within the themes Nudism, Sado-Masochism, Romanticism, Spiritualism, Absurdism, Infantilism, Regionalism, Consumerism, Shamanism and Legendism.
Edelkoort’s defining point of view is that we, to an increasing degree, use design as fetishes in order to connect in a more and more complex world. Taking psychology as an off-set, she argues that a personal inclination towards a certain type of fetish most likely can be traced back to our own childhood.
Trapholt has also invited five of Denmark’s most interesting fashion/design bloggers into the Kvadratsalen gallery of the museum, for them to give their interpretation of how the 10 fetish trends defined by Edelkoort illustrate everyday objects we acquire for our homes.
About Lidewij Edelkoort
The titles of Lidewij Edelkoort are aplenty, from trend forecaster, educator and curator to author and humanitarian. Time Magazine once named her one of the 25 most influential people in fashion while the British design magazine i-D listed her among the world’s 40 most important people in design. Edelkoort is the founder of Trend Union, publishing bi-annual trend forecasts and magazines about fashion, design and lifestyle. Furthermore, she is part of the not-for-profit organization Heartwear, helping artisans in developing countries market their goods abroad. From 1998 to 2008 she was chairwoman of the legendary Design Academy Eindhoven and she founded the innovative School of Form in Poland in 2011.
Edelkoort Exhibitions is a curating studio run by Edelkoort, Philip Fimmano and Willem Schenk, producing exhibitions for museums and institutions internationally. TrendTablet.com is her free online platform for tracking
The exhibition is open to the public from 12 March until 24 January 2016.