Matilda – A new series of outdoor furniture
from Berga Form

The Matilda outdoor series was born one summer’s day in Skåne. Mårten
Claesson, partner in the Claesson Koivisto Rune architecture firm, sat in his
garden studying the beautiful vacation homes around him. The only feature that
disrupted the idyllic surroundings was the unattractive, mass-produced plastic
furniture scattered in the gardens. In the middle of it all, happy children were
romping around. The contrast between the children’s faces, with their bright,
curious, beady eyes and the tired plastic furniture was striking. One of the
children was called Matilda. The seed for the new series of outdoor furniture was
thus sown. Mårten Claesson asked himself, why did Swedes match furniture only
to the interior of the homes but never to the exterior of the buildings? The logic
behind Matilda suddenly became clear – Falun-red houses, Falun-red chairs;
white cottages, white chairs; country-house yellow homes, country-house yellow
chairs and so on.


Back at the Claesson Koivisto Rune office, work on Matilda commenced
and rapidly gained its final design. The beady eyes are found in the design and
reflected in the back of the chairs; the material, natural-colored mahogany or
painted. The colors are matched individually to the house where Matilda will be
used.

Original designs once more in fashion
The original designs by popular furniture designers have been copied ruthlessly
over a long period. For example, Gunilla Norin’s piece of outdoor furniture, Viken,
which has been included in Berga Form’s original range since its introduction in
1983. According to recent calculations, the furniture series has been pirate-copied
more than one million times to date. However, the attitude among consumers has
changed. Pirate copies are no longer attractive. Trendsetters purchase the brand,
the design and the concept behind the product. Consequently, it is particularly
exciting to have the privilege to introduce Matilda during the Stockholm Furniture
Fair. The Claesson Koivisto Rune firm of architects, which designed the Matilda
range, is world famous.

Limitless praise
The names behind Claesson Koivisto Rune are Mårten Claesson, Eero Koivisto and Ola Rune. Similar to such Scandinavian predecessors as Alvar Aalto and Arne
Jacobsen, Claesson Koivisto Rune works with both architecture and product
design. In each field, the company achieved international recognition.
Construction projects in Europe, Africa, Asia and South and North America, have
placed the company on the world map. The same applies to product design,
where the company cooperates with Cappellini, Living Divani and Wästberg. The
company’s reputation is also manifested in eight unique books published by
various independent publishing companies. Here are some international extracts:

“Claesson Koivisto Rune is a prime example of the power of contemporary design.
Architecture and design are not only one profession, but they also lose the scale
difference that allowed them to be kept separate.” Paola Antonelli, Curator of
Architecture and Design, Museum of Modern Art (MoMA), New York. (From the book “Claesson Koivisto Rune Architecture/Design”, Birkhäuser 2007, ISBN: 978-3-7643-7948-3.)

“The architecture and furniture designs by Claesson Koivisto Rune are the
most evident example of the way inventiveness, humour and the reversals of stock forms can produce new panoramas for our minds, and these panoramas can be expressed with an instinctive simplicity, not with a reductive and faint-hearted minimalism.” Italo Lupi, Editor and Art Director of Abitare magazine, Italy.
(From the book “Nine Houses Claesson Koivisto Rune”, 2003,
ISBN 4-9901483-0-4C0052.)

“Claesson Koivisto Rune are not creating indifferent copies of Aalto or Jacobsen or
the other masters. They work with a totally new concept of design. When you see a product design of theirs you can easily imagine how it would fit into a specific
architectural environment.” Giulio Cappellini, Architect and founder of Cappellini,
Italy. (From the book “Mårten Claesson Eero Koivisto Ola Rune Furniture”, 2002,
ISBN 91-631-2488-2.)

“The work of Mårten Claesson, Eero Koivisto and Ola Rune provides a recent
example of the direction of Scandinavian design that will propel you out of the myth
and into the present. It is certain that the path set out will have important
consequences for the development of architecture and design in Sweden and
beyond.” Terence Riley, Director of the Miami Art Museum, former Curator of
Architecture and Design at MoMA, New York. (From the monography “Claesson
Koivisto Rune”, GG 2001, ISBN 84-252-1855-1.)



Andreas Prabe
Järnvägsgatan 45. SE-579 30 Högsby
Phone +46(0)491 28010; Fax +46(0)491 28025
Email info@berga-form.se