Welcome to Artek in MilanArtek at Salone Internazionale del Mobile, Milan
Artek at Superstudio Pił, April 13-18, Open 10am - 10pm
Via Tortona 27, 20144 Milano
Press preview: Tuesday April 12, 3pm - 7pm
New selection 2005 by Tom Dixon
In Milan Artek introduces a fresh view of its classic Alvar Aalto collection. Tom Dixon has acquainted himself with Artek's history and classic products. The meeting of new and old iconic objects, the contrast between the pleasantly worn-out, still in active use classic from 70 years ago and the same product manufactured today, fascinates Dixon. The past years have witnessed an increasing worldwide interest towards Artek products. In international auctions around the world, collectors have searched for original modernist colors, black and petrol blue, that haven't been in production for decades. To celebrate Artek's 70th anniversary, the lacquered vintage color, petrol blue from the 1930s, is making a comeback.
The clean-lined design classics are now strikingly petrol blue and dressed in bold new upholstery fabrics. A new broader range of upholstery fabrics is also being introduced. Warm oak is brought back as an alternative to the characteristically light birch wood. Sophisticated oak is available in tables, chairs and stools. A long awaited addition to the assortment, Artek brings back bedroom furniture. The line includes beds, drawers and desks; all manufactured using carefully selected Finnish oak. The makeup table, an old favorite, is an especially intriguing addition to the classic Artek collection.
Artek also introduces trendy new seasonal colors, as limited editions of special products. A limited edition fluorescent orange stool 60 is only available in Milan.
New management leads Artek into the future
Artek continues a dynamic development phase with its new creative director Tom Dixon, currently one the UK's most influential designers. After the announcement of the collaboration between Artek and Dixon in June 2005, there has been extensive interest in the international media towards the new Artek strategy. Dixon envisions:
"Artek, an extraordinary survivor
of the most tumultuous and exciting times of the last century, this company
is unique in this industry. Amazingly, this series of furniture - now
in its seventieth year still looks as fresh as when it was created. This
heritage is here, of course to be protected, but more than that, we hope
that it will now also provide a platform for some more radical innovation,
creativity and new ideas."
Mirkku Kullberg says, "Nothing old is ever reborn, but neither does it totally disappear. And that which has once been, will always reappear in a new form." This old quote by Alvar Aalto has been a source of inspiration for me. Artek's founders drew up a brave manifesto when they started the company in 1935. This manifesto, embracing art and technology, will reappear in the form of exciting new products in the coming years".
For Artek, the new management means a big step forward in renewing itself as a future-oriented international design brand.
ARTEK oy ab