100% Norway 2013 – Call for Entries


100% Norway 2013: Call for Entries

The annual Norwegian design exhibition 100% Norway will once again take place during London Design Festival in September 2013; marking the 10th anniversary of the exhibition. Just like in 2012, the exhibition will be located in Dray Walk Gallery on Brick Lane, as part of Tent London.

”Last year’s experience at Tent London was so pleasurable that we will be re-visiting in 2013.”


100% Norway 2013 will showcase works of both established and up-and-coming designers, and will include a number of the country’s leading manufacturers. This is the tenth time the exhibition visits London to act as a door opener for Norwegian designers and manufacturers to the British market and simultaneously build awareness of Norwegian design in the UK and internationally.

Re-turned by Lars Beller Fjetland for Discipline
Re-turned by Lars Beller Fjetland for Discipline

The exhibition will be fully curated, presenting both manufactured designs and prototypes. The selection of products will be carried out by our eminent curators; Henrietta Thompson from Wallpaper* and Benedicte Sunde from the Norwegian Design Council.

Selection of products

The exhibition is supported by the Royal Norwegian Embassy in London, the Ministry of Foreign Affairs and the Norwegian Design Council.

This year’s exhibition will be at the Dray Walk Gallery at Tent London in Brick Lane. A stand design will be developed in which the products remain in focus. The gallery is 184m2 with an outdoor space, which also will be used as part of the exhibition.

The participants are responsible for transport to collection point in Norway and the cost involved in this. 100% Norway is responsible for transportation cost from collection point to London. The participants will have to cover their own travel arrangements, but the designers can apply for the Ministry of Foreign Affair’s travel grant via Norsk Form before 15.02.2013 (www.stikk.no). Exhibitors will also need to cover manufacturing costs of their prototype(s) to the curators’ specifications, in terms of number of products as well as colours and materials.

Our PR agency Camron PR will promote the show as before. Press work consultancy and business consultancy will primarily be held by e-mail correspondence. As in previous years we will produce a 100% Norway catalogue, as well as marketing material and a launch party.

100% Norway Party.  Image credit: Knudsen Berg Hindenes + Frode Myh
Image credit: Knudsen Berg Hindenes

100% Norway will once again be showcasing design from some of Norway’s most talented designers who will be selected by our curators. Those selected will benefit from being part of Norway’s biggest design exhibition abroad and given a unique opportunity to network with the Norwegian, British and international design industry. We encourage selected exhibitors to put in a lot of effort into their preparations for the show, and the participants are obliged to be present in London throughout the four days of the exhibition. It is also important to note that the London Design Festival stretches across the city and that not all your desired business contacts will be able to attend the Norwegian exhibition, in which case it’s important that exhibitors proactively arrange meetings with their contacts wherever is convenient for them.

100% Norway 2012, Dray Walk Gallery, Tent London
100% Norway 2012, Dray Walk Gallery, Tent London

Guidelines for applicants

  1. Manufacturers should be Norwegian companies with products designed by Norwegian designers (where possible)
  2. Exhibitors are obliged to develop and deliver a business/ strategy plan for the UK
  3. Exhibitors should proactively identify and follow up relevant contacts before, during and after the exhibition
  4. Participants must deliver high quality exhibition pieces
  5. Designers must be willing to commercialize the prototype(s), if necessary, in consultation with curators

Nuki Table by Lars Beller for Normann Copenhagen, 100% Norway 2012
Nuki Table by Lars Beller for Normann Copenhagen, 100% Norway 2012

The presented design will be selected by the curators on the basis of:

  • Design Quality
  • Innovation
  • News/PR potential
  • Commercial potential
  • Aesthetic expressions
  • Sustainability
  • Materials
  • Functionality

Exhibitors interested in applying to take part in 100% Norway 2013, should do so via the exhibition’s curator Benedicte Sunde benedicte@doga.no, by 25 January 2013 and include the following information:

  • Information about/images of products you would like to show
  • Previous, current or future plans or strategies for the UK market
  • Sketches/illustrations/renderings or initial plans for new prototypes
  • Additional information about the prototypes, including inspirational stories
  • Short biography of designer

All documents must be submitted in English. Successful applicants will be contacted in February.

If you have any other questions, please contact Benedicte Sunde (benedicte@doga.no)

Also join us on Facebook: www.facebook.com/100percentNorway.

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